About the role
COMPANY 🌱
RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers.
DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 items in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness.
We’re a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we’re just getting started!
WHAT YOU'LL DO 🎯
We’re hiring a Senior Media Buyer to lead Meta buying for RYZE. Meta is our largest acquisition channel and one of the larger DTC accounts on the platform — we are adding a dedicated testing budget on top of an account that is already scaling quickly. We need a senior operator who has run spend at this level before and can come in ready to own it.
This is a cross-functional role. The biggest levers in our account sit outside the ad manager: the creative we test and the landing pages we send traffic to. You’ll work every day with our in-house Performance Creative and CRO teams to decide what gets tested, read the results, and scale what works.
Responsibilities will include:
Meta Account Strategy & Daily Management
Own campaign structure, budgets, bidding, and pacing across a high-spend account, including scaling structures and pre-launch ramp-up ahead of key moments.
Grow spend on top of the existing baseline while holding first-time CAC and new-customer guardrails. Know when to push, when to hold, and how to tell the difference between noise and a real trend.
Testing at Scale
Run a high-velocity testing program for creative and landing pages with a dedicated testing budget.
Design clean tests, call them on clear rules, and move winners into scale.
Partner with CRO on landing pages, listicles, advertorials, quiz funnels, and new page formats — including pages built for specific audiences, age groups, and stages of awareness.
Creative Direction from the Buying Seat
Turn account data into clear briefs and feedback for the Performance Creative team: which angles, hooks, and formats to make more of, which to retire, and why.
Own the feedback loop between buying performance and creative output — not just passing data, but driving decisions.
Measurement & Attribution
Run the account on our attribution stack (Northbeam), reconcile it with platform reporting, and use incrementality testing to confirm that growth is real.
Build repeatable buying processes and apply automation and the Meta API to reporting, rules, and launch workflows.
Leadership & Team Development
Set the standard for the account — how it’s structured, how tests are run, and how decisions are made.
Mentor and develop the buyers who work in the account.
Help shape how RYZE staffs paid media as we expand to more channels.
Professional Qualifications
10+ years in paid social, with most of that time spent hands-on in Meta.
Experience managing $100K+ per day (or $36.5M+ per year) in Meta spend for a DTC or subscription brand.
Deep knowledge of Meta campaign structure, bidding, budget scaling, and creative testing at volume.
Fluency with third-party attribution tools such as Northbeam, and experience designing and reading incrementality tests.
A track record of working closely with creative and CRO teams, with a clear understanding of how landing pages and funnels drive account performance.
Experience leading, mentoring, or setting direction for other media buyers.
Strong judgment with data, and the ability to explain decisions plainly to leadership and partner teams.
Core Competencies
Meta account mastery — Owns campaign structure, bidding, scaling logic, and pacing at high spend. Knows the platform deeply enough to know when it’s working and when it’s lying.
Scaling judgment — Understands when to push spend and when to hold. Distinguishes signal from noise without over-indexing on either.
Testing architecture — Designs clean, callable tests with clear rules. Moves winners to scale without letting good tests die from indecision.
Creative partnership — Translates account data into clear creative briefs. Drives the feedback loop between buying performance and creative output.
Attribution & measurement — Runs multi-touch and incrementality frameworks. Reconciles platform reporting with third-party tools to confirm growth is real.
CRO fluency — Understands how landing pages, funnels, and page formats affect account performance. Briefs CRO with the same precision as creative.
Process & automation — Builds repeatable systems. Applies Meta API and automation to reduce manual work and increase consistency.
Senior leadership — Sets the standard others operate to. Develops buyers, shapes team structure, and communicates decisions clearly to leadership.
WHAT WE OFFER 🌟
Competitive hourly or monthly contract compensation 💰
Fully remote, flexible work environment 🌍
Opportunity to work on high-impact performance creative for a fast-growing brand 🚀
Access to RYZE creative assets, tools, templates, and performance insights 🎨
Originally posted on Himalayas