About the role
CRM Manager – Lifecycle & Engagement (f/m/d) – 7NXT Health Group
The essentials
Team: CRM & Marketing
Start date: As soon as possible
Location: Berlin — hybrid
Working language: German & English fluency
Salary band: Shared before your first interview
Your impact
As CRM Manager – Lifecycle & Engagement (f/m/d) at 7NXT Health Group, you design and optimise end-to-end lifecycle experiences across our brands and markets. You build habit-forming journeys that convert, engage and retain users at scale — combining behavioural science, data-driven experimentation and high-quality communication across Gymondo, 7Mind, Buddyfit and Preneo. You have a high degree of ownership within CRM, work with short decision cycles and have the space to experiment and make a real impact on millions of users.
What you’ll drive
You build, launch and optimise lifecycle campaigns across email, push, in-app and web
You operate confidently within Braze, using advanced segmentation, journey orchestration and structured testing
You improve early-lifecycle performance through onboarding, activation, trial conversion and reactivation flows
You apply behavioural principles to increase engagement and reduce early drop-off
You identify commercial opportunities through experimentation and data-driven analysis
You collaborate cross-functionally with creative, analytics and market teams to deliver high-quality, timely lifecycle communication
You translate insights into clear, actionable improvements that drive both engagement and revenue
What defines you
Must-have
Deep hands-on experience with Braze — advanced expertise clearly demonstrated; certification is a plus (Braze Certified Marketer, Digital Strategist or Practitioner)
Proven track record in B2C mobile apps, ideally with large user funnels and fast CRM velocity
Experience in subscription models and free-to-paid lifecycle strategies
Familiarity with high-intensity activation approaches: frequent early touchpoints, strong value framing and conversion-driven communication as used by top subscription apps
A habit-building mindset: you think in triggers, routines and motivation loops
Analytical and experimentation-driven, with the ability to interpret lifecycle data and turn insights into action
Strong communication instincts and the ability to craft clear, motivating messages
Fluent German, preferably native
Fluent English
Nice-to-have
Experience applying behavioural science to lifecycle design
Exposure to pricing, paywall or offer testing
Experience working across multiple European markets or languages
People who make things happen
7NXT Health Group is Europe’s leading platform group for digital fitness and mental wellbeing. Through our brands Gymondo, 7Mind, Buddyfit and Preneo, we reach 20–30 million people per month across 9 European markets, helping them live healthier lives — physically and mentally. Our team of ~170 people grows organically, works at eye level, and genuinely practises what we preach.
We believe in trust over rigid structures, smart working over endless meetings — and that sustainability, inclusion and diversity aren’t buzzwords, they’re how we actually operate.
Everyone counts
We welcome what makes you unique.
At 7NXT Health Group we believe in diversity, openness and team spirit. No matter which gender you identify with, whether you have a disability, what your neurotype is, where you come from, what you believe in or how you love — you are welcome here.
Don’t meet all the criteria? No problem — if you’d like to help shape the future of health & wellbeing with us, we look forward to your application.
Need a more accessible process or have questions? Write to us — we’ll find a way.
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