Copado

Sr. Manager, GTM Enablement

United States full-time Executive Salary not listed
full-time Executive level Technology & IT Curated
Sign in to apply Free account — we bring you straight back to this role.

About the role

About Copado

Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.

About the Role

Copado is hiring a Sr. Manager, GTM Enablement to design, build, and operate our end-to-end enablement program. This is a builder's role: you'll own the programs that determine whether the GTM org is ready for what's next, and effective at what it does every day. You'll report into the VP of Global GTM Strategy & Operations, partner closely with People, Product, and GTM teams, and lead a small team responsible for turning enablement from a set of one-off training into a durable system.

The program sits on two pillars:

GTM Readiness — getting the org ready for what's next

Launch readiness for new products, features, and pricing — so reps can sell it on day one

Messaging and positioning rollout in lockstep with Product and Marketing

Translating GTM strategy shifts (new segments, motions, territories) into field-ready plans

GTM Effectiveness — making the org better at what it already does

Coaching programs and manager enablement that compound over time

A selling methodology and skills curriculum applied consistently, not ad hoc

Tech-enabled execution — scaling productivity gains with technology

What You'll Do

Build and operate the enablement program end to end — from needs assessment and curriculum design through rollout, reinforcement, and measurement.

Lead GTM readiness for every major launch, partnering with Product Marketing and Product to turn new products, messaging, and strategy changes into certifications, playbooks, and launch plans the field can execute immediately.

Own the sales methodology and coaching framework, equipping front-line managers to coach consistently against it rather than running enablement as a series of disconnected trainings.

Define and govern the GTM technology stack, owning adoption, workflow design, and return on the tools reps rely on daily.

Define the metrics that prove the program works — ramp time, certification completion, methodology adoption, win rate, and quota attainment — and report on them to GTM leadership.

Hire, lead, and develop a small enablement team, setting their priorities and growing them as the function scales.

Own new-hire onboarding and certification for sales and customer-facing roles, shortening time-to-productivity.

Partner cross-functionally with Sales, Marketing, Product, Customer Success, and RevOps so enablement programs reflect — and reinforce — GTM strategy rather than running in parallel to it.

What We're Looking For

8–10 years of experience in sales enablement, sales training, sales management, and/or go-to-market strategy

Demonstrated success building or scaling an enablement function inside a B2B SaaS or enterprise software company

Working knowledge of sales methodologies and coaching frameworks, and the judgment to adapt them to a real sales org rather than apply them by the book

Experience operating an enablement or sales-productivity tech stack (e.g., content/LMS platforms, conversation intelligence, coaching tools, CRM)

People leadership experience, with the ability to set direction for a small team and grow their careers

A track record of tying enablement work to pipeline, win-rate, or productivity outcomes — not just training completion

Preferred

5+ years of direct, quota-carrying sales experience — you've carried the number the program is meant to move

Experience in a company selling into Salesforce or enterprise DevOps/IT ecosystems

Benefits
Copado offers a comprehensive benefits package, which includes:

Competitive salary and performance-based bonuses

Comprehensive health, dental, and vision insurance

401(k) Plan

Paid Time Off

Wellness Perks

Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.

Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Executive
Technology & IT CRM Operations Sales Sr. Manager Executive level

Likely questions

  1. Tell us about work you have done that is close to the Sr. Manager, GTM Enablement role.
  2. How would you approach your first 30 days at Copado?
  3. Which of CRM, Operations and Sales have you used recently, and what did it help you achieve?
  4. How have you led people, improved a process, or made a hard decision in a previous role?
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with CRM, Operations and Sales.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Sr. Manager, GTM Enablement role because I can bring practical experience in CRM, Operations and Sales, learn the team quickly, and contribute to the outcomes Copado needs from this hire.

Related jobs.

More roles from this company or category.