XR Bootcamp

Marketing & DevRel Manager - XR, AI

Germany full-time Executive Salary not listed
full-time Executive level Technology & IT Curated
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About the role

Tasks
You own the public voice and the participant experience of a upcoming developer programs. From launch through the program finale, you run the marketing campaign calendar, grow and manage the developer community on Discord, and keep participants engaged, informed, and shipping. You work closely with the program lead, outreach contractors, designers, and partner contacts at major tech companies and developer communities.ResponsibilitiesMarketing & Campaigns

Execute a launch campaign timed to a major partner product release, including announcement posts, partner co-marketing, and teaser content

Own the cross-channel campaign calendar: social media (X/Twitter, LinkedIn, YouTube), newsletter, and Discord announcements

Produce and schedule social content from provided templates and key art; brief designers on new asset needs

Coordinate marketing pushes for recurring public lecture events — speaker promotion, registration drives, recap content

Support production of marketing videos (intros, showcases, teasers): scripting input, publishing, and distribution

Track and report campaign performance (signups, engagement, channel growth) weeklyCommunity Management

Build, structure, and moderate the program Discord: onboarding flows, channel architecture, roles, rules, and rituals

Drive daily engagement during the intensive program phase: check-ins, deadline reminders, milestone celebrations, troubleshooting escalation

Manage participant communications end to end — acceptance emails, weekly updates, deadline enforcement messaging

Liaise with community partners: support dedicated prize tracks, participant recruitment commitments, and judge coordination

Gather community feedback and testimonials; surface standout builders for showcase content

Support logistics communication for the in-person finale (invitations, travel info, agenda)

Requirements

Requirements3+ years in developer marketing, community management, or DevRel — ideally in XR, gaming, mobile, or AI tooling

Native-level English writing; you can shift between hype (launch posts) and precision (deadline emails)

Hands-on Discord expertise: you've built or scaled a developer community, not just posted in one

Comfortable speaking to mobile and AI developers in their own language — you know what an SDK, an agent, and a build pipeline are

Proven ability to run a multi-week campaign calendar independently across time zones

Experience with partner co-marketing (approvals, logo usage, joint announcements)

Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

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Executive
Technology & IT Digital Marketing Human Resources Operations Sales Writing Executive level

Likely questions

  1. Tell us about work you have done that is close to the Marketing & DevRel Manager - XR, AI role.
  2. How would you approach your first 30 days at XR Bootcamp?
  3. Which of Digital Marketing, Human Resources and Operations have you used recently, and what did it help you achieve?
  4. How have you led people, improved a process, or made a hard decision in a previous role?
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with Digital Marketing, Human Resources and Operations.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Marketing & DevRel Manager - XR, AI role because I can bring practical experience in Digital Marketing, Human Resources and Operations, learn the team quickly, and contribute to the outcomes XR Bootcamp needs from this hire.

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