About the role
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Job Overview:
The Marketing Manager will be responsible vis-Ã -vis Startup Entrepreneurship Program (SEP) for achieving marketing objectives through the execution and delivery of fully integrated marketing programs that are on-brand and measurable. This role involves overseeing all aspects of the company's marketing efforts and developing strategies to promote the organization's products or services. They will be responsible for Marketing Research, Competitor Analysis, Digital Marketing activities, Budget Management and Team Management.
KEY RESPONSIBILITIES TO MARKET Startup Entrepreneurship Program (SEP):
Strategic Planning:
Developing and implementing comprehensive marketing strategies aligned with the company's overall objectives and goals
Setting marketing objectives, identifying target audiences, and determining the most effective marketing channels to reach them
Brand Management:
Developing and maintaining the organization's brand identity, including brand positioning, messaging, and visual identity
Ensuring brand consistency across all marketing materials and communications.
Market Research & Analysis:
Conducting market research to identify market trends, consumer preferences, and competitive insights
Using this data to inform marketing strategies and make data-driven decisions to optimize marketing performance
Competitor Research & Analysis:
Conducting Competitor research to compare your results with your competitorsâ performance.
Identifying gaps in your strategy that your competitors address and developing strategies and tactics that promote your unique value proposition
Product Marketing:
Collaborating with product development teams to understand product features, benefits, and target market
Developing product marketing strategies and go-to-market plans to drive product adoption and sales
Campaign Management:
Overseeing the planning, execution, and analysis of marketing campaigns across various channels, such as social media, email marketing, events and digital marketing across Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms
Coordinating with internal teams to ensure campaigns are delivered on time and within budget
Public Relations:
Overseeing the organization's public relations efforts and corporate communications
Building and maintaining relationships with industry influencers and other stakeholders to enhance the organization's reputation and visibility
Budget Management:
Developing and managing the marketing budget, allocating resources effectively to maximize ROI
Monitoring expenditures, tracking performance metrics, and adjusting strategies as needed to optimize marketing spend
Performance Monitoring and Reporting:
Tracking key performance indicators (KPIs) and marketing metrics to evaluate the effectiveness of marketing campaigns and initiatives
Providing regular reports and analysis to senior management to demonstrate the impact of marketing efforts on the organization's bottom line
Stakeholder Collaboration:
Collaborating with other departments such as sales and product development to ensure alignment and integration of marketing efforts across the organization
Team Management:
Leading and managing the marketing team, including hiring, training, and supervising staff members
Delegating tasks, setting performance targets, and providing guidance and support to ensure the team's success
REQUIREMENTS:
Diploma/Bachelor's degree in Business, Marketing, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.
2+ years of experience with some sort of leadership position in an association, college clubs, etc
2+ years of proven experience in Marketing or relevant role
Experience in B2C Marketing with EdTech will be preferable
Experience in performance marketing and social media advertising campaigns
Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms
Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization
Ability to build relations, craft compelling stories, and think out of box
Up-to-date with marketing trends and technology
Proficient in MS Office and CRM software
What We Offer:
Work from home & Flexible working hours
Rewarding commission structure
Professional development and career advancement opportunities
A supportive and collaborative team environment
Opportunities to attend Business Association and industry events
Job Location: Remote/Hybrid/In-Office
Note:To accomplish our vision, our Flagship Event'IAC VISION 2030' would provide employment and career opportunities for millions of job-ready interns, freshers and professionals in our Industry Academia Community (IAC).
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Originally posted on Himalayas