Binance

Senior Card Product Manager

Hong Kong, Singapore full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

We're looking for a Senior Card Product Manager to own the end-to-end development and launch of crypto card products across multiple new markets (0→1), while driving growth of card products in existing markets. You'll lead partner integrations, navigate country-specific and global regulatory landscapes, and ship world-class card experiences - all within a fast-moving, globally distributed remote team.
This role demands a self-starter who thrives with autonomy, proactively identifies and solves problems, and is comfortable collaborating with colleagues across different time zones.

Responsibilities:

Define and own the card product roadmap across multiple markets with key milestones, dependencies, and success metrics aligned to business objectives.

Conduct market research and competitive analysis to understand market landscapes and benchmark against competitors including fintechs; ensure product's competitive edge and identify improvement opportunities.

Lead the full product lifecycle - from discovery through development, launch, and continuous monitoring and iteration - ensuring product and business OKRs are met.

Collaborate cross-functionally with Engineering, QA, BD, Finance, Risk, Compliance, Legal, Growth, and Marketing to deliver on time in a fast-paced environment; align stakeholders on priorities, MVP scope, and phased rollout plans.

Coordinate partner integrations across markets with BD and technical teams; review and interpret partner API documentation to assess feasibility and bridge business-engineering communication.

Deliver detailed PRD requirements and interactive designs with considerations of edge-case coverage, technical feasibility and implementation plans.

Create wireframes, user flows, and sequence diagrams to communicate product intent effectively.

Design end-to-end card journeys - issuance, activation, authorization, top-up, rewards, campaigns, disputes - tailored to each market.

Coordinate across time zones with clear communication, well-documented decisions, and thorough follow-through.

Optimise product performance dashboard and KPIs tracking, perform in-depth data analysis to identify trends, diagnose issues, and drive improvements using data and AI.

Requirements:

5+ years of card product management experience in card issuing; hands-on involvement launching card programs in multiple markets appreciated. 0→1 experience strongly preferred.

Self-driven, proactive, and high-agency - identifies problems, proposes solutions, and drives them forward independently; with the aspiration to create and manage a best-in-class crypto card product.

Thrives in a fast-paced, remote-first environment across multiple time zones; strong async communication and documentation skills.

Excellent stakeholder management - able to influence without authority and align diverse teams.

Proven ability to manage a card portfolio toward positive P&L and strong penetration among active users.

Understanding of different card processes: authorization, clearing, settlement, reconciliation, chargebacks, BIN management, tokenization, and card lifecycle.

Good understanding of risk and card compliance frameworks, card scheme rules, and regulatory nuances across jurisdictions.

Strong product design skills - wireframes, sequence diagrams, PRDs, and well-structured user stories.

Able to read and interpret API documentation to evaluate integrations and communicate requirements to engineering.

Comfortable with BI tools; SQL proficiency is a strong plus.

Nice to have:

Experience with virtual cards, Apple Pay / Google Pay tokenization, or card-as-a-service platforms.

Familiarity with multi-currency wallets and cross-border payment flows.

Familiarity with crypto/fintech ecosystems (on/off-ramp, stablecoin settlement, crypto-to-fiat).

Prior experience at a crypto exchange, neobank, or embedded finance company.

Why Binance

Shape the future of finance

Collaborate with world-class talent in a user-centric global organization with a flat structure

Tackle challenging projects in a fast-paced and innovative enviornment with autonomy

Thrive in a results-driven workplace with opportunities for career growth and continuous learning

Competitive salary and company benefits

Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT API integration Data Analysis Digital Marketing Figma Finance Mid level

Likely questions

  1. Tell us about work you have done that is close to the Senior Card Product Manager role.
  2. How would you approach your first 30 days at Binance?
  3. Which of API integration, Data Analysis and Digital Marketing have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with API integration, Data Analysis and Digital Marketing.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Senior Card Product Manager role because I can bring practical experience in API integration, Data Analysis and Digital Marketing, learn the team quickly, and contribute to the outcomes Binance needs from this hire.

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