About the role
The Marketing Specialist for TPM leads day-to-day marketing delivery for the business unit, turning business priorities into well-organized campaigns, product launches, events, and digital programs that drive organic volume growth. Working with Sales, Product Management, and Engineering, and directing a shared-services team in India and external agencies, this role manages a broad set of simultaneous workstreams, keeps priorities and budget on track, and reports progress against the strategic plan. The role also supports the acquisition integration, helping ensure TPM marketing continues without disruption through the transition.
Key Responsibilities
Marketing Planning & Prioritization
Execute the annual TPM marketing plan, aligned to the business unit strategic plan and the direction set by BU and marketing leadership.
Prioritize requests across campaigns, launches, events, and web; manage budget against plan and flag trade-offs early.
Go-to-Market & New Product Support
Lead marketing execution for TPM product launches, from readiness through post-launch follow-up, in partnership with Product Management and Sales and leadership.
Develop content plans, positioning, and sales enablement materials; provide milestone updates to support NPD funnel visibility.
Campaign Execution & Demand Generation
Plan and run multi-channel campaigns (web, email, social, paid, events) for priority TPM industries and applications. Track and report results.
Manage tradeshow participation and lead follow-up with Sales; monitor lead quality and progression in the CRM.
Shared Services & Stakeholder Collaboration
Translate business needs into clear briefs for the India shared-services team and external agencies; review quality and deadlines.
Partner with Sales, Product, Engineering, and Applications to turn technical inputs into customer-focused messaging.
Measurement & Reporting
Track KPIs for campaign performance, lead generation, and website activity; recommend optimizations based on results.
Contribute to regular strategy-plan and organic growth reporting, with emphasis on volume growth above price.
Integration & Business Continuity
Support acquisition integration activities (systems, brand, website) while keeping TPM programs on track.
Digital Projects
Manage digital projects such as (but not limited to) website migrations, e-commerce store set-ups, automation implementations etc.
Qualifications & Preferred Background
2–5 years of B2B marketing experience, ideally with technical or industrial products.
Demonstrated ability to manage many concurrent projects and shifting priorities with strong attention to detail.
Experience with product launches, demand generation, and tradeshows or events.
Working knowledge of digital marketing (web/SEO, email, marketing automation, analytics) and CRM (e.g., Salesforce).
Strong communication skills; able to translate technical content into customer value.
Experience directing offshore or shared-services teams and agencies preferred.
Bachelor's degree in Marketing, Business, Communications, or a technical field. Occasional international travel.
Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.
Key Competencies
Strategic marketing planning
Product launch management
Digital marketing and lead generation
B2B industrial marketing
Content creation and technical writing
Event and exhibition management
Website and SEO/AEO content optimization
Project management
Stakeholder engagement
Data-driven decision making
Excellent written and verbal communication skills
Success Metrics
Organic growth in TPM orders and sales, with volume growth above price increases.
Launch & campaign performance: on-time readiness, adoption, and revenue contribution.
Pipeline influenced by campaigns; lead quantity, quality, and conversion.
Execution quality: on-time, on-brief delivery by shared services and agencies.
Stakeholder satisfaction and continuity of TPM marketing through integration.
What Good Looks Like
An organized, dependable marketer who keeps many moving pieces on track and escalates trade-offs early.
A translator who turns technical expertise into clear customer stories and ensures seamless execution.
Ability to communicate globally to get projects executed and report to leadership on results and future plans.
Originally posted on Himalayas