About the role
About Jumia:
Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.
Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.
In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.
Why this Role Matters:
The role is responsible for developing and executing the online JForce strategy, building strong partnerships that will develop the online model for JForce.
What you’ll do:
● Develop and execute the overall online JForce strategy, identifying and cultivating relationships with key partners to drive online JForce.
● Research, identify and recruit potential online actors who align with the brand's values, target audience, and marketing objectives across the web.
● Manage the relations with the online actors, ensuring alignment on deliverables, timelines, compensation, and brand guidelines.
● Collaborate with cross-functional teams to scale online JForce agents and align their communication with Jumia’s overall marketing initiatives and campaigns.
● Develop and maintain relationships with our online agents, serving as the main point of contact and building trust and rapport to foster long-term partnerships.
● Provide guidance, training and support to the online JForce agents on content creation, messaging, and campaign execution to ensure brand alignment and effectiveness.
● Monitor and analyze the performance of the online agents, tracking key metrics and their inputs, providing regular reports and insights to stakeholders.
● Identify learnings, top performers profiles, best practices that will help Jumia to accelerate growth for this vertical
What we are looking for:
● A hustler mindset: you have built something yourself — a side business, a reseller network, an online shop, a community, a page with a real following — and you know what it takes to get people to buy.
● Comfortable with daily outreach: you can send 50+ DMs a day, follow up relentlessly, and handle rejection without slowing down.
● A natural network-builder: you know how to spot people with influence in their circle (micro-creators, community admins, campus ambassadors, resellers) and convince them to join.
● Relationship keeper: you stay in touch with the people you recruit, unblock their issues fast, and keep them motivated to sell week after week.
● Native of social platforms: you live on WhatsApp, TikTok, Instagram and Facebook, and you understand what makes content convert, not just what gets likes.
● Driven by results: you are motivated by targets and by a pay structure tied to performance.
● Basic numbers sense: you can track your own pipeline (leads, onboarded, active, orders) in a simple sheet and know where you are against the target.
● Nice to have: prior experience in affiliate, referral, direct sales, or influencer outreach.
What your week looks like:
● 50% of your time is dedicated to “move the pipe”. You have prospects in your pipe, and you want the pipe to move in the right direction.
● 25% of your time is dedicated to search new relevant prospects that you are adding to the pipe
● 15% of your time is dedicated to understand the top performers best practices and building knowledge of what a good affiliate looks like
● 10% of your time is dedicated to reporting, calls, and collaboration with other teams
Your KPIs
● 50% #Engaged affiliate agents
● 50% share of online JForce NMV in the total business
We Offer:
A unique experience in an entrepreneurial, yet structured environment
A unique opportunity of having strong impact in building the African e-commerce sector
The opportunity to become part of a highly professional and dynamic team
An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
Please ensure to only apply for jobs with Jumia through our official website.
Jumia will never charge you a fee to apply for a job: be wary of websites that claim to help you apply for a Jumia job or that charge a fee to get you a job.
