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About the role
Category: Energy and Utilities
Location:
PERMANENT AU DAYSHIFT, REMOTE WFH - PHILIPPINES
Job Description: Social Media Outreach & Admin Support
Role type:Part-time, remote | Hours: 20 hours per week
VA Rate : $9-10AUD per hour
Start : ASAP!
We are hiring for a part-time, remote Social Media Outreach & Admin Support role. The
role covers social media and outreach across platforms, with LinkedIn as the primary channel, and is focused mainly on lead generation, content support, and market intelligence. Admin and CRM work is a lower priority at the start and grows only if outreach creates more follow-up. Attitude and learning speed matter more than existing expertise.
The client is a Sydney-based energy markets consultancy that analyses global oil and energy markets, including crude oil and petrochemicals. Its analysts are regularly quoted by international business and financial media. LinkedIn is an important channel for building the founder's profile, staying close to the market, and starting conversations with prospective clients and industry contacts.
Key Responsibilities
Lead Generation & Outreach (Email & LinkedIn)
Identify and reach out to relevant people in the founder's existing network first, rather
than focusing on rapid follower growth.
Research and build targeted prospect lists based on the founder's ideal client profile.
Send personalised connection requests and LinkedIn messages to potential clients.
Write and send cold email campaigns and multi-step follow-up sequences.
Track replies, manage follow-ups, and book discovery calls directly into the founder's
calendar.
Maintain accurate lead records and pipeline stages in the CRM or tracking sheet.
Report weekly on outreach activity: messages sent, response rate, meetings booked.
Cold calling is not an expectation of this role; outreach is done through LinkedIn and
email.
Social Media & Content Management (LinkedIn First)
Plan and maintain a weekly content calendar, with LinkedIn as the primary platform
(posts, carousels, polls, articles, and short videos).
Draft, schedule, and publish posts in the founder's voice for review and approval,
adapting content for other platforms where needed.
Turn the founder's notes or emails into LinkedIn posts, captions, graphics, and videos,
with the founder providing direction on what to post.
Monitor comments, messages, and notifications across LinkedIn and other channels;
track engagement, flag useful activity, and respond or flag items that need the
founder's attention.
Extend content and engagement to other platforms such as X, Instagram, and YouTube
as the role develops, with LinkedIn remaining the main focus.
Market Intelligence from LinkedIn
Follow target people and companies and monitor what they post or write.
Summarise useful insights and flag activity worth acting on.
Share links or brief updates with the founder.
Canva Graphics & Video Creation
Design on-brand graphics for LinkedIn and other social platforms, including post
images, carousels, quote cards, and banners.
Create and edit short videos for LinkedIn and other social platforms (trimming, captions, branding, music, and transitions).
Use the existing brand kit to create graphics and videos, and maintain reusable
templates (colours, fonts, logos) to keep branding consistent.
Organise and store all creative assets in a structured folder system.
Admin & SupportLower priority at the start; expected to grow if outreach succeeds and creates more follow-up work.
Manage the founder's calendar, appointments, and meeting schedules.
Screen emails and correspondence; draft professional replies.
Prepare meeting agendas, notes, and action item follow-ups.
Update the CRM and maintain organised digital files and contact records.
Support ad hoc projects and process improvements.
Track time worked and report progress regularly, flagging what is done, pending, or
blocked.
Required Qualifications
Minimum of 1 to 2 years of experience as an Executive Assistant, Virtual Assistant, Social Media or Marketing Assistant, or similar role.
Proven experience managing business social media accounts, with strong LinkedIn
experience.
Strong hands-on experience with Canva (graphics and video editing)
Experience with email and LinkedIn outreach, lead generation, or appointment setting.
Excellent written and verbal English, with strong copywriting skills.
Strong organisational, planning, and time management abilities.
High level of professionalism, discretion, and confidentiality.
Ability to work independently and prioritise competing tasks in a fast-paced
environment.
Working knowledge of LinkedIn Sales Navigator and short-video editing in Canva.
Preferred Qualifications
Experience in marketing, social media, outreach, lead generation, or admin support (a
plus, not a requirement).
Familiarity with other social platforms such as X, Instagram, and YouTube.
Experience with CRM systems and Google Workspace.
Experience supporting founders, consultants, or professional services businesses.
Tools
Core: LinkedIn and Canva
Also used: other social platforms such as X, Instagram, YouTube
Details
Originally posted on Himalayas
