About the role
The role
We are hiring another designer to work alongside our senior designer. The work runs from exhibition stand design to print and screen collateral to simple animations for social.
The mix changes from month to month. One week it is a booth for a show, the next a brochure, then a batch of social animations. You will be expected to move between all three without dropping the standard.
The scale is real. In the last six months our marketing team delivered six events, a new 50+ page website, five landing pages, white papers, case studies, multiple product collateral pieces for multiple regions, customer and partner videos, webinars and a 100+ slide sales library. That sat alongside large PR campaigns, US region launch plans & positioning and a full paid media overhaul. Design sits behind all of it, and the volume is growing with the business.
Who we are
Serve First is an AI-driven customer experience and performance platform for multi-location businesses in retail, hospitality, facilities management and QSR. We launched in 2023 and have raised £9.6m in total, including a £5m round in April 2026. Annual recurring revenue has nearly doubled since our previous round in June 2025. Customers include Aramark, Elior Group, Alphega Pharmacy and The Body Shop, and we are expanding across Europe and into the US. The company moves fast, and the brand needs to keep pace.
What you get and what we expect
You will have real freedom to shape and experiment within our brand guidelines, working directly with a head of department who is pushing the brand forward. Take a clear brief or run with an open one. Nobody will micromanage you. In return, we expect a high standard. We are here to lead the pack and to be the best, and that only works with people who hold themselves to the same bar. This is a rare chance to influence how this brand looks and feels.
Once a year you are invited to our company get together, normally held in the UK, with all costs covered by the company.
You'll need
4+ years of professional design experience
Strong Adobe Creative Cloud skills
Strong balance of print and digital design
Figma
Claude and Claude Design
Proven ability to generate and manage imagery with AI tools such as Weavy or Pletor
Bonus points
After Effects
Startup experience, and comfort in a fast environment where no two days are the same
Where you'll work
Remote-first. If you're based in Pretoria or Johannesburg, you can work side by side with our senior designer. You'll report to our Head of Marketing, with a day-to-day working line into the senior designer.
Terms
Working hours are 9am to 6pm UK time. This is an ongoing contract role with 30 days' notice on both sides. You also get 25 days paid holiday plus UK public holidays. South African public holidays are not included.
Who we'll consider
You must be based in South Africa. Applications from anywhere else will not be considered. Pretoria or Johannesburg is preferred.
Your portfolio is what we judge you on. It must be up to date. Only great portfolios will be considered, so bring your A game. No portfolio, no application.
How we hire
Intro interview with our senior designer and Head of Marketing
Remote Psychometric assessment
A practical task (4 hours maximum, unpaid)
Task review and final interview
A promise
If we like what we see, we will move quickly, with no long waits between stages. We want to fill this role soon, but we are not under pressure to hire the first person who applies. We will take the time to find the right person. We do not ghost candidates.
No recruiters or agencies. We are not working with them and will ignore any approach.
Originally posted on Himalayas
