About the role
We are Workerbase - a fast-growing software company on a mission to digitize and supercharge manual working processes in manufacturing. Trusted by Fortune 500 companies like Porsche, Siemens, and Gazelle Bikes, we're building the platform that connects human workers and machines in one seamless digital ecosystem.
We're now a team of 40, and this is exactly where things get exciting. To hit our next growth milestone, we need a hands-on Marketing Generalist who works close to Sales and Operations: someone who plans, coordinates and gets things done - from emails and content to events and webinars.
If you love turning ideas into campaigns that bring real pipeline - keep reading.
🪄 What you'll own
Plan and run digital marketing activities across email, content and social media
Write and send emails and campaigns that engage our audience
Organize and coordinate events and webinars, from planning to follow-up (field marketing)
Create content that speaks to manufacturing and operations decision-makers
Work closely with Sales to align campaigns, leads and follow-ups
Keep our marketing operations running smoothly, using HubSpot as our CRM
Coordinate with colleagues across teams and with external partners
Use AI tools (like Claude) to work faster and make our marketing smarter
🤝 What we're looking for
3-5 years of experience in marketing at a B2B SaaS company, as a Digital Marketer, Marketing Generalist or in Field Marketing
Experience working closely with Sales and aligning marketing with sales goals
Hands-on experience with a CRM, ideally HubSpot
Experience organizing events and webinars
A heavy AI user: you already use tools like Claude in your daily work
Experience with social media and with Figma; Adobe is a plus
Strong problem-solving skills: you figure things out and get them done
Excellent communication skills and a collaborative way of working
🎁 What Workerbase offers you
A front-row seat at a company scaling fast - you'll help shape how we show up in the market
Real ownership and responsibility from day one
A diverse, collaborative team with people who care deeply about the mission
Competitive salary and benefits package
Learning & Development budget
Sports & Wellness membership via Wellpass
Virtual share options - because when we win, you win too
A central office in Munich and legendary company events (we mean it)
🔎 About us:
Workerbase is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment where everyone can do their best work.
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