About the role

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.
Job Title
Go-To-Market (GTM) Specialist
Location
Remote
Time Zone
US Time Zones (EST–PST)
Role Overview
We’re hiring a hands-on GTM Specialist to help generate pipeline through inbound, outbound, and content-driven campaigns. This is an execution-first role focused on building, testing, and iterating across multiple channels to identify what drives qualified leads and scalable growth.
You will work closely with sales and marketing to experiment with GTM strategies, optimize campaigns, and turn successful experiments into repeatable growth channels.
Key Responsibilities
Execute inbound campaigns across SEO, content marketing, social media, and earned media

Run outbound outreach through cold email, LinkedIn messaging, and light cold calling

Experiment with social growth on LinkedIn, X/Twitter, Reddit, and online communities

Track campaign performance and optimize strategies to generate qualified pipeline

Test and iterate on messaging, targeting, and channels to improve lead generation

Collaborate closely with Sales and Marketing teams to refine GTM messaging and targeting

Required Qualifications
1–4 years of experience in growth, demand generation, or lead generation roles

Experience with inbound or outbound lead generation campaigns

Familiarity with tools such as HubSpot, Apollo, Outreach, or Salesloft

Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies — non-negotiable

Strong execution mindset with the ability to run experiments and iterate quickly

Comfortable working in a fast-paced, performance-driven environment

Preferred Qualifications
Experience running multi-channel growth experiments

Familiarity with SEO, content distribution, or social growth strategies

Experience generating pipeline for B2B SaaS or tech products

Exposure to data-driven marketing or performance tracking

Tools & Technology
HubSpot, Apollo, Outreach, Salesloft (or similar)

LinkedIn, X/Twitter, Reddit, community platforms

Google Analytics, spreadsheets, marketing dashboards

Content and campaign management tools

We connect top talent with vetted employers, competitive pay, and real growth opportunities.
Originally posted on Himalayas

Interview prep

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Role

Technology & IT Business Development CRM Data Analysis Digital Marketing Remote Collaboration remote

Likely questions

Tell us about work you have done that is close to the Go-To-Market (GTM) Specialist role.
How would you approach your first 30 days at Hire Hangar?
Which of Business Development, CRM and Data Analysis have you used recently, and what did it help you achieve?
Describe a time you solved a problem without waiting to be told exactly what to do.
How do you stay organised and communicate clearly when working remotely?

Prepare before the call

A recent example that proves your experience with Business Development, CRM and Data Analysis.
One short story with a problem, your action, and the result.
Two examples that show the strengths listed on your CV.
A clear reason why this role and company interest you.
Your availability, preferred work style, and salary expectations.

Ask them

What would success look like in the first 90 days?
What are the main problems this hire should help solve?
How does the team give feedback and measure good work?
What does a normal working week look like for this role?

Practice line

I am interested in the Go-To-Market (GTM) Specialist role because I can bring practical experience in Business Development, CRM and Data Analysis, learn the team quickly, and contribute to the outcomes Hire Hangar needs from this hire.

Go-To-Market (GTM) Specialist

About the role

Walk in with sharper answers.

Likely questions

Prepare before the call

Ask them

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