About the role
We are Whow Games — and you can become part of it!
We are a team of more than 50 people from a wide range of nationalities: passionate gamers, experienced game developers, and marketing professionals dedicated to the planning, development, publishing, and distribution of engaging products. We love what we do — and that’s what makes us successful.
As part of our team at our headquarters in Hamburg, you will work every day on outstanding products and player experiences, while continuously growing both personally and professionally. Join our exceptional team, work with the latest hardware, benefit from a variety of partnerships, and shape the Whow journey together with us.
In this role, you will shape and run the monetization strategy across our portfolio of social games. As the connective tissue between Data, Sales, and Game Balancing, you will translate player and revenue signals into pricing, offer design, and live ops decisions, and manage the day-to-day levers (pricing, offering, provider relationships, promotions) that bring those decisions to life.
Tasks
Drive monetization strategy end-to-end: pricing, offer design, IAP funnels, and in-game economy, across our full portfolio of social games
Manage in-app purchase pricing and item configuration across app stores, including regional pricing and store-side setup
Own the explicit offer catalog: bundles, packages, and individual IAP items, from concept to store
Plan and run promotions and sales/live ops events, aligned with the monetization and live ops calendar
Manage relationships and contracts with external payment providers (e.g., Xsolla, Stripe, app store platforms), including commercial terms and operational setup
Define and prioritize the monetization roadmap together with Sales, Game Balancing, and Product: Deciding what to test, ship, and scale next
Translate measurement outputs into concrete recommendations for senior stakeholders. You're the person who explains why an offer, price point, or economy lever is over- or underperforming, and what to do about it
Drive predictive modeling for player LTV, payer conversion, and churn risk, and turn it into pricing, segmentation, and personalized offer strategies
Partner with Game Balancing to manage the in-game economy as a product: sink/source health, currency inflation, progression pacing, and the revenue impact of balancing changes
Design and own A/B tests for pricing, offer mechanics, store layouts, paywalls, and live ops events, and make the call on what gets rolled out
Conduct payer segmentation and player journey analysis to uncover conversion, retention, and reactivation opportunities across whales, mid-spenders, and minnows
Define requirements for monetization event tracking and data contracts together with Product and Engineering, ensuring the right signals are captured to support your decisions
Use dbt-based data models and Tableau dashboards (built in collaboration with Analytics Engineering) to monitor monetization health metrics (ARPDAU, ARPPU, conversion rates, payer cohorts, offer performance, retention-to-revenue curves)
Requirements
Required:
4+ years in Monetization, Monetization Analytics, or Game Product Management, or a closely related role in B2C, gaming, or mobile
Strong commercial and analytical instinct for monetization mechanics in free-to-play or social games: IAP funnels, offer design, pricing, in-game economies, and live ops
Solid SQL and Python skills to independently explore data, validate hypotheses, and build/interpret predictive models (e.g., LTV forecasting, payer conversion models)
Working knowledge of dbt and Tableau (or comparable BI tools). You don't need to build the pipelines, but you need to understand and shape what they deliver
Solid grasp of experimentation: A/B test design, sample sizing, and the ability to critically evaluate model and test outputs, and turn them into decisions
Proven ability to communicate complex topics clearly and influence senior non-technical stakeholders (Sales, Game Design, Leadership)
Proactive and ownership-driven: you close the loop from insight to business impact, not just from pipeline to dashboard
Fluent English
Preferred:
Experience with game economy modeling, sink/source analysis, or balancing simulations
Gaming or high-growth product company background, ideally social casino or casual/mid-core F2P
Hands-on experience managing payment provider relationships (e.g., Xsolla, Stripe, app store IAP) and revenue reconciliation
Experience with hybrid monetization (IAP + Ad Revenue) and ad mediation platforms (Max, LevelPlay)
Practical experience with AI tools (Claude Code, Cursor, LangChain, n8n)
Fluent German
Benefits
You benefit from a professional team with many years of experience in the industry
A dynamic environment with flat hierarchies, fast decision-making, and plenty of room for your own ideas
Flexible working hours and the option to work remotely (with an expectation of being in the office two days per week)
Regular company events
Fruit, drinks, and meal allowances
Subsidy for the Germany Ticket
Option for a Wellpass membership
Would you like to join us on the Whow journey?
We look forward to receiving your application!
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