About the role
About the Role
We're looking for a seasoned freelance native-French Copywriter to support our marketing and brand efforts as we launch in the French market. This role blends creative storytelling and writing with content execution and localization—ensuring the delivery of compelling, high-quality, and compliant content across channels from day one.
Tasks
Your Responsibilities
Develop high-impact content for brand, product, marketing, and performance channels, and use generative AI tools where it supports the process
Localize content using tools like Smartly or other basic video editing tools/CMS
Conceptualize and write conversion-optimized ads and landing pages for the French market
Create and pitch concept ideas, messaging frameworks, and story-driven concepts
Take ownership of content projects, including timeline planning, coordination with stakeholders, and delivery tracking
Manage and maintain content and assets
Collaborate with design, growth, and product marketing teams to ensure consistency across touchpoints
Ensure brand tone and messaging are aligned across platforms (website, email, social media, paid ads, etc.)
Requirements
Your Profile
3+ years of professional experience in content creation, copywriting, or editorial—ideally in digital or consumer-facing environments
Strong conceptual and storytelling skills with a sharp eye for language and visuals
Native-level French (written and spoken)
Professional working proficiency in English (our internal working language)
Highly organized, self-driven, and detail-oriented
Confident working with tools such as CMS, Figma, Teams, and project/content management platforms (e.g. Jira, Airtable)
Nice to Have
Additional language skills are a plus
Background in the health industry or lead generation business
Familiarity with French advertising and health communication regulations
Familiarity with SEO, UX writing, and performance marketing principles
Understanding of content-related KPIs (e.g. CTR, conversion, engagement, bounce rate) and ability to translate insights into optimization strategies
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