About the role
Position Summary
The Director, Army Sales is a senior player/coach sales leader responsible for driving personal sales performance while guiding and enabling a team of field sales managers and representatives. This role maintains direct customer engagement and may carry a personal or shared sales target, while providing leadership across territory strategy, pipeline development, and sales execution.
The Director shares accountability for field sales performance within the service vertical, operating in close partnership with the VP, Business Unit Leader, who retains ultimate ownership of revenue outcomes and business performance. Success in this role is measured by Individual and shared revenue contribution, overall field sales execution effectiveness, pipeline health and opportunity progression, team development, coaching impact, and retention, and alignment with business unit sales strategy
Essential Functions
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform the essential duties outlined below. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.
Essential Functions Statements
Sales Performance & Territory Execution
Contribute directly to revenue generation while supporting and influencing overall field sales performance across the service vertical
Partner with the VP, Business Unit Leader to execute sales strategy, territory coverage models, and performance priorities
Support sales managers and representatives through coaching, deal strategy, and escalation support, while reinforcing accountability and execution discipline
Develop and execute territory and account plans aligned to company objectives
Maintain and manage an active pipeline of opportunities, quotes, and orders
Drive opportunity progression from identification through order execution
Customer & Account Management
Maintain direct customer relationships and participate personally in key deals, strategic accounts, and complex sales efforts as both a seller and leader
Establish and maintain strong relationships with end users, contracting offices, and program stakeholders
Conduct regular in-person customer visits, briefings, and solution discussions
Identify customer requirements and translate needs into product and service solutions
Serve as the primary field point of contact for assigned accounts
Market, Program & Budget Awareness
Maintain working knowledge of DoD budget cycles, appropriations, and funding mechanisms as they impact customer buying behavior
Monitor customer programs, funding timelines, and mission priorities
Liaise with strategy, business development, and capture teams to align field sales activity with longer-term pursuits
Team and Cross Functional Leadership
Collaborate with inside sales, contracts, pricing, and operations teams to support order fulfillment and customer satisfaction
Coordinate vendor relationships, ride-alongs, and product demonstrations
Communicate competitive intelligence, market trends, and customer feedback to leadership
Serve as a player/coach by mentoring and supporting Field Sales Representatives, providing guidance on account strategy, customer engagement, and opportunity progression without serving as the sole owner of team outcomes
Reporting & Systems
Maintain accurate CRM (Salesforce) records, forecasts, and pipeline reporting
Prepare sales reports, expense reports, and required administrative documentation
Additional Duties
Interface and effectively communicate with the management team, staff, customers, sub-contractors, vendors, business partners, and suppliers
Take ownership and responsibility for all aspects of the customer and team sales process
Maintain and update a Google calendar consisting of client calls, travel, and working sales pipeline
Requirements
POSITION QUALIFICATIONS AND EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
10+ years of experience leading field sales teams in DoD or federal markets
Demonstrated success coaching quota-carrying sales teams to revenue targets
Strong knowledge of Navy and Marine Corps procurement environments
Strong understanding of federal procurement, contracting, and customer environments
Prior military service strongly preferred
Bachelor's degree preferred or equivalent industry experience
U.S. citizenship and eligibility to work in the United States required. This position requires the ability to obtain and maintain a U.S. government security clearance
Computer Skills
Proficiency with Microsoft Office Suite and Google Office Suite
Experience using Salesforce for pipeline management and forecasting accuracy
Proficiency with internet research and searching
NetSuite or familiarity with an ERP system a plus
WORK ENVIRONMENT
Personal at-home office for administrative duties required
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