About the role
Most SDR jobs are about volume. Dial fast, pitch fast, get the meeting. That's not what we do.
Our SDRs run calls that go 15 to 30 minutes, mapping a prospect's pain, tying it to real business impact, and building a case worth someone's hour before an AE ever sees a meeting in their calendar. If a meeting doesn't meet that bar, the AE rejects it and sends it back to the SDR. That feedback loop is what keeps the standards high.
If you want to jumpstart your sales career & actually learn the craft instead of just grinding dials, this is the role.
🛠️ What You’ll Do
This is a cold-calling role. The phone is the primary tool, not a fallback after email and LinkedIn haven't worked. You'll be calling into mid-market and enterprise companies (150-5,000 employees), reaching people who didn't ask to hear from you, and turning those conversations into qualified pipeline. The goal is booking meetings that convert into deals.
Run qualification calls long enough to understand what's actually broken in a prospect's business
Build a pain chain: connect the symptom to the root cause to the cost, before handing anything to an AE
Follow up on accounts that don't pick up — and find a smarter angle when the obvious one doesn't work
Do enough research before a call that you're not learning the basics during it
Keep HubSpot accurate so your pipeline reflects reality, not optimism
Work closely with your AE so what you hand off actually lands
🙋 Who you are
You don't need years of sales experience, but you do need some. And you need to take phone conversations seriously, not just be willing to make them.
Some hands-on experience in sales or outbound customer-facing work
You pick things up fast and apply feedback, not just acknowledge it
You're comfortable on the phone with strangers and can hold a real conversation without a script to fall back on
Fluent German, functional English
You know where you want to go (AE, commercial, whatever it is), and you're honest about it
🤩 What's different here
You won't be measured on dial counts. If you're good, you won't need 150 calls a day to hit your number. What you will be measured on is whether the meetings you book actually progress, and you'll know pretty quickly when they don't.
You'll also deal with accounts that have been approached before, contacts who've heard the pitch, and gatekeepers who've mastered the brush-off. Persistence here doesn't mean calling 50 more times. It means finding a different angle, a better entry point, a reason for them to pick up.
🚀 Why doinstruct
You'll get coaching from one of Germany's top sales trainers (Jiri) alongside day-to-day learning from an SDR lead who's among the best in the country
Your pipeline is visible, and your impact is direct, with no ambiguity about whether you're contributing
Honest culture: we tell people what's working and what isn't, in both directions
400+ customers, Series A funded,