About the role
About Herbal Goodness
Herbal Goodness is an award-winning natural wellness company committed to helping people live healthier lives through premium herbal products. As an Inc. 1000 Fastest Growing Company, we are entering an exciting phase of growth across eCommerce, retail, Amazon, Walmart, TikTok Shop, and direct-to-consumer channels.
We're looking for an entrepreneurial, data-driven marketer who loves building brands, communities, and revenue—not just creating content.
Position Summary
We are seeking a highly driven Growth Marketing Manager who can own our digital marketing ecosystem from strategy through execution.
This is not a traditional social media role.
You will be responsible for growing our revenue through:
Shopify optimization
Email marketing
Funnels
Community building
Influencer partnerships
Webinar marketing
TikTok growth
AI-powered marketing automation
You should love analyzing data, testing new ideas, building systems, and constantly improving conversion rates.
Key Responsibilities
Shopify Website Management
Own and continuously improve our Shopify website.
Responsibilities include:
Updating products
Creating landing pages
Publishing blogs
Optimizing collections
Improving product pages
Creating promotional pages
Improving site navigation
Optimizing for conversions
Managing apps and integrations
Improving page speed and customer experience
Funnel Development & Conversion Optimization
Build high-converting sales funnels.
Examples include:
Webinar funnels
Lead generation funnels
Product launch funnels
Email capture funnels
Upsell funnels
Cross-sell funnels
Abandoned cart recovery
Landing pages
Constantly test:
Headlines
Offers
Pricing
CTA buttons
Lead magnets
Checkout flow
Goal:
Increase website conversion rate and revenue.
Email Marketing (Klaviyo)
Own all email marketing.
Responsibilities:
Campaign creation
Weekly newsletters
Promotional emails
Product launches
Customer education
Segmentation
Automation
Welcome series
Abandoned cart
Win-back campaigns
VIP campaigns
Webinar campaigns
Optimize:
Open rates
Click rates
Revenue per email
Customer lifetime value
Webinar Marketing
Own the complete webinar marketing process.
Responsibilities:
Registration pages
Confirmation emails
Reminder sequences
Facebook Lead Ads
Follow-up sequences
Sales emails
Webinar funnels
Conversion tracking
Goal:
Fill every webinar with qualified attendees.
Social Media Growth
Develop and execute our social media strategy.
Platforms include:
TikTok
YouTube
Responsibilities:
Content planning
Scheduling
Community engagement
Analytics
Growth strategy
TikTok Growth Strategy
Lead our TikTok expansion.
Responsibilities include:
Content strategy
Trend research
TikTok Shop growth
Influencer collaborations
Live shopping campaigns
Viral content ideas
Creator partnerships
Goal:
Build a highly engaged TikTok community that drives sales.
Influencer Marketing
Develop and manage our influencer program.
Responsibilities:
Identify creators
Recruit influencers
Negotiate partnerships
Manage relationships
Track ROI
Affiliate program management
UGC acquisition
Ambassador program
Community Building
Grow and manage engaged customer communities.
Platforms include:
Facebook Groups
WhatsApp Communities
Email Community
VIP Customer Groups
Responsibilities:
Daily engagement
Educational content
Community events
Live sessions
Customer feedback
Referral programs
Goal:
Create loyal brand advocates.
AI Marketing
Leverage AI tools to increase marketing productivity.
Examples include:
ChatGPT
Claude
Gemini
Canva AI
Midjourney
CapCut AI
Descript
OpusClip
Use AI to:
Generate content
Write emails
Create videos
Analyze data
Build automations
Improve productivity
Analytics & Reporting
Track and improve KPIs including:
Revenue
ROAS
CAC
LTV
Website conversion rate
Email revenue
Webinar registrations
Funnel conversion
TikTok growth
Community engagement
Influencer ROI
Prepare weekly marketing dashboards and recommendations.
Qualifications
Required:
5+ years in digital or growth marketing
Proven Shopify experience
Strong Klaviyo experience
Experience building sales funnels
Experience running webinars
Experience managing influencer campaigns
Experience growing online communities
Strong copywriting skills
Excellent analytical skills
Preferred:
Experience in health, wellness, supplements, or eCommerce
Experience with Meta Ads, Google Ads, and TikTok Ads
Experience with TikTok Shop
Experience with AI marketing tools
Familiarity with SEO, CRO, and GA4
Success Metrics (KPIs)
Within the first 6–12 months, the successful candidate will help achieve:
Increase Shopify revenue by at least 40%
Increase website conversion rate to 4%+
Grow Klaviyo email revenue to 30%+ of total online revenue
Achieve 40%+ average email open rate
Launch and optimize at least two webinars per month
Generate 500+ qualified webinar registrations per month
Build a Facebook community of 10,000+ engaged members
Grow WhatsApp communities to 2,500+ active members
Increase TikTok followers to 100,000+
Recruit 100+ active influencers and affiliates
Improve customer repeat purchase rate
Maintain weekly KPI reporting with actionable recommendations
Ideal Candidate
You are someone who:
Thinks like an entrepreneur
Loves data and testing
Takes ownership
Executes quickly
Learns continuously
Is creative and analytical
Communicates exceptionally well
Uses AI to work smarter
Is passionate about helping businesses grow
Why Join Herbal Goodness?
Be part of an Inc. 1000 Fastest Growing Company.
Help build a mission-driven wellness brand with global impact.
Work directly with the CEO on high-visibility growth initiatives.
Enjoy the freedom to innovate, experiment, and make a measurable impact.
Opportunity for performance bonuses and long-term career growth.
How to Apply
Please submit:
Your resume.
Links to Shopify stores you've managed.
Three marketing campaigns you're most proud of (include results).
Examples of email sequences or funnels you've built.
Examples of TikTok or social media accounts you've helped grow.
Your favorite AI marketing tools and how you've used them to improve marketing performance.
We are looking for someone who is passionate about growth, obsessed with results, and excited to build a world-class wellness brand. If that sounds like you, we'd love to hear from you!
Originally posted on Himalayas