About the role
TL;DR
🌎 Remote-first, Europe-based (must be within CET +/-3 hours)
🍰 Competitive salary + eVSOPS
🌱 Backed by leading VCs like HV Capital, byFounders, Notion Capital…
🏦 Trusted by category leaders like Bolt, Typeform, Miro, Veed and more
🚀 Why join
Scale-up with $10.3M in funding from top-tier investors.
Real traction - 30+ new customers every month, 10M+ end users monthly, and inbound already drives 65% of live pipeline.
Small team, so you'll genuinely shape how marketing works here, not just execute someone else's playbook.
You'll own demand gen, influencer/WoM, partner & affiliate, and sales enablement - the work doesn't get repetitive.
We actively learn about new tech and AI tools and adopt where we can - we use Claude, Cowork, skills and plugins ourselves, and expect you to as well.
Remote-first, but we get together regularly - company-wide and as a team.
The founding team consists of serial founders and experienced big-tech operators from Twilio, Wise, and Skype.
What We’re Building
We help Software companies turn their users and partners into a sales channel through referrals, sharing, and recommendations - 15M+ end users interact with our system every month.
Category leaders including Bolt, Miro, and Veed trust Cello to accelerate their growth flywheel. Under the hood: attribution across complex user journeys, recommendation engines, and multi-tenant infrastructure serving hundreds of customers - deeper than you'd expect from a referral tool, and a good story to tell.
Inbound already drives 65% of our pipeline. The challenge now is to compound that advantage: run the demand gen and hero campaigns that keep pipeline growing, take our product content engine to the next level and operationalize our micro-influencer program.
🌟 Your Mission
Demand Gen
You own and run integrated campaigns for key moments - product launches, category events, funding announcements.
You own and run our flagship program, the GTM10 Awards, end-to-end, and leverage community opportunities
You set the direction and quality bar for our content engine (in particular long-form content) and build strategic content collaborations with B2B SaaS growth practitioners (e.g. example).
Product Marketing
You support positioning and messaging for new features and releases, translating product updates into customer-facing narratives
You partner with product on launch plans, the customer newsletter, website updates, and pricing/packaging input.
You produce the sales collateral sales actually use: battlecards, one-pagers, customer success stories.
Micro-Influencer:
You operationalize Cello's micro-influencer program - identify GTM practitioners, VCs, and Software operators as distribution partners, and track influencer-attributed pipeline and WoM reach.
You'll work closely with Stefan (CEO) and Philipp (CoS), alongside Andrea (content/SEO) and Julia (partnerships), plus freelance design support and the sales team.
About You
Required
Grit and high self-motivation - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work.
At least 5-7 years in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one.
LLM-first - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins
A proven track record running demand-gen and/ content programs that generate pipeline, not just traffic.
An excellent sense of design - you know what great looks like.
Organized and autonomous - you manage multiple workstreams without dropping things.
Solid technical understanding - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering.
Excellent English - sharp, clear, persuasive copy across formats.
Nice-to-haves
SEO/GEO Experience
Experience with CMS toolings (e.g. Framer, Webflow…)
Experience in a PLG or referral/WoM context
Benefits
❤️ In the end, it’s all about the team and our culture. Understand why we love our job and see what it’s like to work at Cello in our People Playbook. We have some compelling perks and benefits.
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