About the role
Overview
The Segment Marketing Manager drives the marketing strategy for one or more assigned Alliance Laundry Systems segments in partnership with business unit leaders. Using CRM data, market research, and competitive intelligence, they identify growth opportunities, own segment brand positioning and value proposition, and lead the strategy behind product launches, campaigns, and channel planning for their segment(s). They define and track segment-level KPIs, manage segment marketing budget/P&L, and continuously optimize marketing spend based on performance. They partner closely with Marketing Services to brief priorities and align execution, and stay current on market trends, consumer behavior, and competitors' programs within their assigned segment(s). The ideal candidate would work remotely and be based in the midwest or southeast of the United Statest.
Responsibilities
Segment Strategy & Brand Positioning
Use CRM tools, data analytics, and market research to identify growth opportunities, buyer trends, and unmet customer needs within assigned market segment(s)
Monitor market trends, consumer/customer behavior, and competitors' programs within assigned segment(s); translate insights into actionable positioning and content strategy; actively track and share relevant industry news
Own the brand value proposition for assigned segment(s); continuously strengthen the offering and drive external and internal market positioning, communication, and branding
Develop and ensure implementation of industry-specific strategy and product positioning for assigned segment(s), including positioning against competitive products
Own segment-level go-to-market plans and sales enablement content, aligned to commercial priorities
Build seasonal and annual strategies informed by customer, market, and industry insights, in partnership with content/creative, aligned to brand, campaign, and customer goals
Product Launch & Campaign Leadership
Lead the marketing product launches tailored to assigned segment(s), including public-facing assets, messaging architecture, and channel strategy
Develop and execute planning, implementation, and evaluation of campaigns, programs, promotions, and product launches to new and existing customers, leveraging company resources to achieve annual sales, market share, and profitability objectives
Partner with content/creative and digital/CRM teams to brief priorities, provide segment context, and align on asset execution
Channel Planning & Budget Management
Own channel planning and media strategy for assigned segment(s) across owned, paid, and earned channels; set hypotheses, budgets, and success metrics; negotiate added-value opportunities with vendors and partners
Manage the segment marketing budget/P&L, ensuring projects and campaigns stay within budget and collaborating with Finance/Leadership on forecasts
Performance Measurement & Optimization
Define key performance indicators (KPIs) for each assigned segment
Continuously measure ROI and optimize marketing spend based on analytics
Monitor marketing activity metrics/KPIs against plan, implementing course corrections based on program performance
Customer & Relationship Engagement
Work with customers, distributors, and dealers to create case studies and customer success stories
Develop relationships within the business to anticipate perceptions, manage challenges, and maximize market opportunity
Qualifications
Education and Experience
Bachelor's degree with a marketing or business-related major required; a combination of equivalent experience and education will be considered
At least 6 years of marketing experience with expertise in strategy roles required
previous budgeting experience required
Experience with Salesforce a plus
Skills and Abilities
Excels at thinking holistically and managing multiple initiatives simultaneously within tight deadlines
Strong financial, analytical, problem solving and planning skills
Proven ability to take initiative, influence others, and achieve results
Comfortable with continuously changing priorities
Demonstrated ability to connect marketing activity to measurable business outcomes (revenue, share, profitability)
Excellent written, verbal, and interpersonal communication skills; communicate effectively and professionally across all levels of the organization and external stakeholders; must be comfortable creating and delivering presentations to senior management
Resilient; able to confidently navigate ambiguity and change
Intellectually curious; able to root cause, identify opportunities, and propose solutions
Ability to motivate and align cross-functional teams and external partners toward shared goals without direct authority over those teams
Systems proficient, particularly in MS Office Suite (Excel and PowerPoint), CRM platforms, data analytics/reporting tools, marketing automation tools, and email marketing
Proficient with AI-assisted marketing and research tools; able to evaluate AI outputs and apply sound judgment before use
Travel
Approximately 25%; Ability to travel as needed or segment priorities require
Standard and Physical Requirements
Position involves sitting long periods, standing, manual dexterity, stooping, bending and minimal lifting.
EEO
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. ID
2026-12669Pos. Type
Full-TimeOriginally posted on Himalayas