About the role

The Lead Generation Specialist builds and feeds the top of Gilytics' commercial funnel. This role identifies, researches, and qualifies prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market, and converts research into booked, qualified conversations for the Business Development team. The role is data driven and AI native by design: outbound at Gilytics' scale only works if research, enrichment, and personalisation are automated.
Tasks
KEY RESPONSIBILITIES
Build and maintain target account lists aligned to the Gilytics ICP by market, segment, and region
Research accounts and identify the right stakeholders, planning, permitting, grid development, GIS, and environmental functions
Execute multichannel outbound (LinkedIn, email, events, industry associations) with personalized, sector- relevant messaging
Qualify inbound enquiries from the website, webinars, and campaigns against agreed criteria
Book qualified discovery meetings for Business Developers and hand over with complete context
Maintain CRM hygiene: every account, contact, activity, and outcome logged and current
Track market signals, tenders, grid expansion plans, regulatory changes, and flag timing opportunities
Feed message performance and objection patterns back to Business Development, Marketing, and Product
Requirements
EDUCATION
Required: Degree in Business, Marketing, Communications, Engineering, or a technical/scientific field or equivalent practical experience.
Desirable: Training in B2B demand generation, sales development, or CRM/marketing automation platforms
EXPERIENCE
Required: Min. 1,2 years in lead generation, sales development (SDR/BDR), demand generation, or market research in a B2B environment; comfort working in English in an international team
Desirable: Experience selling into Power & Utilities, energy, or infrastructure; exposure to GIS or spatial planning; hands on experience with a CRM and outbound tooling; additional languages (ES / DE / FR / PT)
Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Role

Technology & IT Business Development CRM Digital Marketing Sales remote

Likely questions

Tell us about work you have done that is close to the Lead Generation Specialist (Americas) role.
How would you approach your first 30 days at name?
Which of Business Development, CRM and Digital Marketing have you used recently, and what did it help you achieve?
Describe a time you solved a problem without waiting to be told exactly what to do.
How do you stay organised and communicate clearly when working remotely?

Prepare before the call

A recent example that proves your experience with Business Development, CRM and Digital Marketing.
One short story with a problem, your action, and the result.
Two examples that show the strengths listed on your CV.
A clear reason why this role and company interest you.
Your availability, preferred work style, and salary expectations.

Ask them

What would success look like in the first 90 days?
What are the main problems this hire should help solve?
How does the team give feedback and measure good work?
What does a normal working week look like for this role?

Practice line

I am interested in the Lead Generation Specialist (Americas) role because I can bring practical experience in Business Development, CRM and Digital Marketing, learn the team quickly, and contribute to the outcomes name needs from this hire.

Lead Generation Specialist (Americas)

About the role

Walk in with sharper answers.

Likely questions

Prepare before the call

Ask them

Related jobs.