About the role
Where we are right now: we already generate ad videos, gameplay clips, blog articles, and static ads automatically out of all our videos, comics, and games. What we need is more creative input: new trending formats and marketing messages that AI can't just automate its way into.
The skill that matters most here is knowing exactly what AI can and can't do to produce at mass. You use it to turn out ad assets in volume, and you know its frontier: where AI can't yet make a high-quality ad format, you step in and take on the manual steps it takes to get there.
Tasks
Generate statics, videos, and playable HTML ads with AI.
Work with the User Acquisition Manager to figure out which parts of our product actually convince someone to download the app.
Brief and steer UGC creators and partners, from the brief through to material that is genuinely usable.
Efficiency counts. We need a high volume of variants every week, so use AI to turn ideas around fast and only go in manually where it actually matters.
Requirements
You know the frontier of what AI can and can't produce at volume, and you can step in manually to create the high-quality ad formats it can't.
You have produced performance creatives for paid app campaigns and know why a hook works in the first two seconds.
You can adjust video and images quickly and precisely in CapCut or a comparable editor.
You have hands-on experience with image and video generation
Nice to have
Playable or interactive ad formats.
Motion design, After Effects, or sound design.
You have built a creative library and organised it so other people can actually work with it.
You can find your way around the ad platforms yourself, not just the export folder.
Benefits
Attractive VSOP options. If you create the growth, you should share in it.
Learn how work actually gets done in an AI-native startup.
A profitable company, with a leadership team that has built and sold a similar product before.
EGYM Wellpass: gyms, pools, and studios across Germany.
On- and offsites, so team culture and fun don't fall by the wayside.
You own the most important piece of our marketing efforts: The Advertising Creatives!
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