About the role

Department: Marketing & Communications
Location: New York

Description

We're looking for a creative leader to make KAST a cult brand.

You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling.

Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevantânot just trend-driven.

What Youâll Be Doing

Own the creative direction for KAST's Instagram and TikTok
Develop social content, campaigns, and recurring formats that grow the brand
Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
Build and manage a network of creators, videographers, editors, and creative partners
Direct creative production and maintain a high bar for quality across all content
Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
Use performance insights to continuously improve creative output while maintaining a premium brand

What You'll Bring

5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)
Proven success building or scaling Instagram and TikTok for a consumer-facing brand
Outstanding portfolio of social-first creative work, especially short-form video
Deep understanding of social platforms, creator culture, and platform-native storytelling
Strong creative taste with the ability to balance brand consistency and experimentation
Experience leading creative production and collaborating across design, marketing, and product teams
Excellent communication skills and a high-ownership mindset in fast-paced environments

Please mention the word **THRIVE** and tag RMmEwMTo3ZTAxOjoyMDAwOmU1ZmY6ZmU4YjoxYTg= when applying to show you read the job post completely (#RMmEwMTo3ZTAxOjoyMDAwOmU1ZmY6ZmU4YjoxYTg=). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Role

Technology & IT Content Writing Creative Strategy Digital Marketing Content Technology remote

Likely questions

Tell us about work you have done that is close to the Social Content Lead role.
How would you approach your first 30 days at KAST?
Which of Content Writing, Creative Strategy and Digital Marketing have you used recently, and what did it help you achieve?
Describe a time you solved a problem without waiting to be told exactly what to do.
How do you stay organised and communicate clearly when working remotely?

Prepare before the call

A recent example that proves your experience with Content Writing, Creative Strategy and Digital Marketing.
One short story with a problem, your action, and the result.
Two examples that show the strengths listed on your CV.
A clear reason why this role and company interest you.
Your availability, preferred work style, and salary expectations.

Ask them

What would success look like in the first 90 days?
What are the main problems this hire should help solve?
How does the team give feedback and measure good work?
What does a normal working week look like for this role?

Practice line

I am interested in the Social Content Lead role because I can bring practical experience in Content Writing, Creative Strategy and Digital Marketing, learn the team quickly, and contribute to the outcomes KAST needs from this hire.

Social Content Lead

About the role

Walk in with sharper answers.

Likely questions

Prepare before the call

Ask them

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