About the role
Summary
Join our digital marketing agency as an Ads & SEO Manager to oversee paid advertising campaigns and organic search performance for multiple clients. This role requires full ownership of campaigns and SEO strategy, managing them independently while collaborating with our marketing team to achieve measurable ROI and search visibility gains. The position is remote with flexible hours and potential for full-time growth.
Deliverables
Campaign Management
Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
Take full ownership of campaign performance and results from strategy through execution
Manage multiple client ad accounts simultaneously with varying budgets and objectives
Conduct keyword research, audience targeting, and competitive analysis
Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance
Implement unit testing methodologies to validate campaign components before launch
Monitor campaign performance daily and make data-driven optimizations
Manage ad budgets efficiently to maximize ROI for clients
SEO & SERP Management
Own on-page, technical, and off-page SEO strategy for multiple client websites
Conduct keyword research and mapping to identify high-value organic opportunities, aligning with paid search targeting where relevant
Monitor SERP rankings, visibility, and share-of-voice across target keywords, and track fluctuations tied to algorithm updates
Perform technical SEO audits (site speed, crawlability, indexation, schema markup, mobile usability, Core Web Vitals) and coordinate fixes with dev/design teams
Optimize on-page elements (title tags, meta descriptions, headers, internal linking, content structure) to improve rankings and CTR
Analyze competitor SERP positioning and identify content gaps and link-building opportunities
Develop and guide content briefs that support target keyword rankings, coordinating with content and design teams
Track local SEO performance (Google Business Profile, citations, reviews) for local service clients
Monitor and report on organic traffic, rankings, impressions, and CTR trends alongside paid metrics for a unified acquisition view
Stay current on Google algorithm updates, search engine guidelines, and evolving SERP features (featured snippets, AI Overviews, local packs, etc.)
Media Creation & Strategy
Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination
Proactively research and recommend new media opportunities and platforms to expand client reach
Lead discussions with clients and team about emerging advertising and search channels and innovative campaign approaches
Develop advertising and SEO strategies aligned with client business goals
Stay current on platform updates, best practices, and industry trends
Identify opportunities for campaign expansion and improvement across both paid and organic channels
Recommend budget adjustments based on performance data
Collaborate with content and design teams on ad creative and SEO content needs
Reporting & Communication
Create clear, actionable monthly performance reports for clients covering both paid and organic search performance
Provide strategic recommendations based on campaign and SEO data and market insights
Communicate campaign and SERP performance, insights, and recommendations to account managers
Participate in client calls when needed to discuss strategy and results
Track and report on key metrics: CPA, ROAS, CTR, conversion rates, organic rankings, organic traffic, and keyword visibility
Available during 9am-5pm Central Time at least 4-6 hours presence for team collaboration
Required Qualifications
5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
2+ years of hands-on SEO experience, including technical, on-page, and content-driven SEO
Proven track record of managing $10K+ monthly ad budgets
Demonstrated experience improving organic search rankings and visibility for multiple websites
Demonstrated experience with A/B testing methodologies and statistical significance analysis
Experience assisting with or directing media creation for digital campaigns
Experience working in an agency environment managing multiple client accounts
Google Ads certification (required)
Meta Blueprint certification (preferred)
Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, Google Search Console
Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, or similar for keyword research, rank tracking, and audits
Ability to take full ownership of accounts with minimal supervision
Excellent written and verbal communication skills
Self-motivated and able to work independently
Experience with reporting tools (Google Data Studio, Looker Studio, or similar)
Nice-to-Have Skills
LinkedIn Ads experience
Microsoft Ads (Bing) experience
Experience with landing page optimization and CRO
Experience with unit testing frameworks for digital marketing campaigns
Basic design skills (Canva, Adobe Creative Suite basics)
Familiarity with CRM systems (particularly lead tracking and attribution)
E-commerce advertising and SEO experience (Shopify, WooCommerce)
Local service business advertising and local SEO experience
Experience with link-building outreach and digital PR
Familiarity with structured data / schema markup implementation
Experience with JIRA or project management tools
What We're Looking For
Someone who can hit the ground running, take full ownership of client advertising campaigns and SEO strategy, and free up our team to focus on strategic growth initiatives. You should be comfortable working independently across both paid and organic search channels while keeping stakeholders informed of progress and results. We need someone who thinks like an owner - proactively identifying opportunities across paid and organic search, recommending new approaches, and driving results without constant oversight.
Originally posted on Himalayas