About the role
About Magic Eden and Dicey
Magic Eden reached unicorn status in just 9 months after launch, one of the fastest in history. We built a category-defining NFT marketplace from scratch and proved we know how to move fast. Now we're doing it again. Dicey is our crypto casino and sportsbook platform, targeting the $180B+ iGaming and sports betting markets.
We're a small, fully remote team. We ship fast, we're hands-on with our data, and we're rebuilding how a growth team operates around AI from the ground up.
The role
Most of the iGaming industry competes on acquisition. Almost nobody has figured out personalized retention, knowing who a player is, what they need right now, and what would actually change their behavior this week. That's the problem you'll own.
This role focuses on the full post-signup journey: expanding our player segmentation framework, designing and running targeted offers and campaigns, and owning the P&L lever that comes with it. It's explicitly AI-native. You'll build workflows, agents, and pipelines to run lifecycle campaigns that would have taken a whole team two years ago. Half the job is identifying the right problem. The other half is running the experiments to find the answer.
What you'll do
Own retention and monetization as a growth loop. Set the targets, find the leverage, and drive the numbers for everything that happens after a player signs up
Own the player segmentation framework. Today it's value and risk. You decide how it evolves, what signals feed it, and how the rest of the company uses it
Build the AI-native growth stack. Analysis, agents, and automated pipelines that surface segments, generate offer candidates, and run campaigns with minimal manual work
Design and ship targeted offers for specific segments and moments: reload bonuses, lossback, wager bounties, challenges, win-back sequences. Size them, spec them, ship them, measure them
Spend real time in our data warehouse and on-chain data finding patterns and turn them into campaigns before anyone else does
Expand the signals we have on players: on-chain activity, status-match programs, social account linking, and whatever else you can think of
Run the campaigns. Email, in-app, Telegram, whatever the channel. You're hands-on with it, with AI doing the heavy lifting
Partner with engineering and design to ship the product surfaces that make all of this repeatable
What we're looking for
Strong intuition for player psychology and incentive design. Experience in gambling, gaming, fintech, or consumer marketplaces helps. Genuine curiosity about why people behave the way they do is required
Deeply analytical. You can go from a vague question to a clean cohort cut yourself, without waiting on a data scientist
AI-native by default. You already use AI to write queries, build analyses, and automate your own work and you want to push that much further
High output with good judgment. You generate a lot of ideas and know which ones are worth testing first
Bias to do it yourself. You're comfortable sending the email, running the query, and writing the spec, not just briefing others
Comfortable with ambiguity. There's no playbook here, you'll be building it
Backgrounds that tend to fit
Growth PM at a data-heavy consumer company
MBB consultant who wants to move into product and own outcomes, not just advise on them
Product Minded Data scientist or analyst who wants to ship, not just report
Why this is interesting
Competitive, top-of-market compensation
You're defining what a growth PM looks like in an AI-native company, there's no inherited playbook
Personalised retention is where the industry is going and we're building it early
Real ownership: a segmentation framework, a product surface, and a P&L lever, with a direct line to the founding team
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