SF Marketing Agency

Meta Ads Targetologist / Traffic Manager

Remote remote Mid $1,100 - $1,200
remote Mid level Technology & IT Salary listed Curated
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About the role

What you'll do

Set up and launch Meta Ads (Facebook/Instagram) campaigns for agency clients

Daily monitoring of ad accounts: budgets, statuses, flags/bans, account health checks

Manage and optimize live campaigns — testing audiences, offers, and creatives

Run multiple client accounts simultaneously

Report and analyze performance metrics: CPL, CQL, CAC, CTR, CPM

Brief designers/copywriters on creatives, and independently edit/assemble simple creatives yourself

Use AI tools in daily work: generating and testing creatives, ad copywriting, data/reporting analysis, automating routine tasks

Set up Conversions API, Meta Pixel, UTM tracking, and CRM integrations

Communicate with clients in English on campaign results and strategy

Requirements

English — Upper-Intermediate (B2) or above, written and spoken: our clients are English-speaking

2+ years of hands-on Meta Ads experience (agency experience is a strong plus)

Proven track record in lead generation

Solid understanding and practical use of CPL / CQL / CAC / CTR / CPM

Experience managing several ad accounts at once

Required: hands-on experience with AI tools (ChatGPT/Claude or similar — for creatives, copywriting, analysis, automation)

Required: design skills — comfortable with Canva/Figma/Photoshop, good visual sense, able to touch up a creative yourself or give clear feedback to a designer

Self-driven: you test hypotheses on your own rather than waiting for instructions on every step

Nice to have

Google Ads / TikTok Ads

Experience with CRM tools (GoHighLevel or similar), GTM/GA4

A portfolio with case studies (budget → leads → CPL)

Terms

Format: full-time, remote

Rate: $1,200/month + KPI bonuses based on results

Employment type and payment method — discussed individually

Originally posted on Himalayas

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT API integration Business Development Content Writing CRM Data Analysis Mid level

Likely questions

  1. Tell us about work you have done that is close to the Meta Ads Targetologist / Traffic Manager role.
  2. How would you approach your first 30 days at SF Marketing Agency?
  3. Which of API integration, Business Development and Content Writing have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you stay organised and communicate clearly when working remotely?

Prepare before the call

  • A recent example that proves your experience with API integration, Business Development and Content Writing.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Meta Ads Targetologist / Traffic Manager role because I can bring practical experience in API integration, Business Development and Content Writing, learn the team quickly, and contribute to the outcomes SF Marketing Agency needs from this hire.

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