About the role
Position Overview:
You will act as the main executor and coordinator for new marketing initiatives. A significant portion of the work will be within Revinate and Canva — building and deploying email campaigns, managing database communications, and creating and adapting marketing materials. This can include, but is not limited to:
Building and deploying email marketing campaigns (Revinate)
SMS/MMS outreach for potential customers and advertisers
Managing database communications, including list segmentation and upkeep
Creating and adapting marketing materials in Canva
Data gathering and analysis of Leads, Past Customers, and Sales metrics
Key Responsibilities:
Marketing & Advertising
Build and deploy email campaigns in Revinate, from list segmentation through send.
Manage ongoing database communications, ensuring lists are clean, segmented, and up to date.
Develop and implement email and text message marketing campaigns.
Content generation, including the use of AI.
Advertising spend optimization.
ICP - Ideal Customer Profile analysis and identification.
Ability to set up and monitor advertising campaigns, measure performance, and recommend changes.
Understanding and ability to implement SEO.
Project Management & Automation:
Set up and manage a comprehensive marketing and campaign calendar using project management tools like ClickUp (or similar platforms) to ensure consistent, well-timed execution.
Manage assets, deadlines, and workflows to ensure timely delivery of all marketing materials.
Automate campaign and communication workflows wherever possible, ensuring efficiency and scalability.
Analytics & Performance Tracking:
Track, analyze, and report on the performance of email and marketing campaigns using Revinate reporting, Google Analytics, and other tools.
Monitor key metrics, including open/click rates, list growth, website traffic, and conversions.
Use data insights to continuously refine and optimize campaign strategies for better results.
Need to be very proficient in analyzing data and using spreadsheets.
Creative & Materials:
Create and adapt marketing materials using Canva, ensuring all content is visually aligned with the company's branding.
Collaborate with external graphic designers when more advanced design work is required.
Requirements
Strong marketing fundamentals with a proven track record coordinating a wide variety of marketing initiatives.
A ferocious work ethic, sharp attention to detail, and the ability to work independently — these matter more to us than any specific industry background.
Experience with Revinate, or a similar email/CRM marketing platform, is a strong plus.
Hospitality industry experience is helpful, but not required.
Basic graphic design skills using Canva, with the ability to collaborate with external designers as needed.
Strong writing and content creation skills, with experience crafting engaging B2B content.
Familiarity with project management tools like ClickUp, Asana, or Trello for managing campaign calendars and workflows.
Comfort with AI tools for the purpose of automation and speed of generation.
Proactive, self-motivated, and comfortable working with a high level of autonomy.
Benefits
This is a remote role.
You must use your own computer and have reliable internet.
Training for all technology will be completed by the Propertyse Team.
Communication will occur through Google Meet/virtual platform, email, and portal messaging.
You must have an English proficiency level of C1/C2
This is a contract role that does not include benefits.
Contracts are completed through Deel and payments are made through Deel in your preferred currency.
Working hours will vary but are typically 9a-6p (with a break).
Originally posted on Himalayas