Statista

B2B Performance Marketing Manager (m/f/d)

Hamburg or Berlin, Germany full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

At Statista, we’re all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.
Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.
We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.
Are you ready to join us?

We're looking for an experienced B2B Performance Marketing Manager to join our team. You'll own our performance marketing channels, primarily Google Ads and Linkedin, while building automation workflows that free us up to focus on strategy and creative. You'll be a well-rounded marketer who can wear multiple hats: managing paid campaigns, building marketing automations with AI tools, analyzing performance data, and handling other marketing tasks as they arise.

Responsibilities
Manage and optimize our Google Ads and LinkedIn campaigns, driving performance through A/B testing, bid management, and continuous campaign refinement

Build automated marketing workflows and integrations using AI tools to streamline lead management, nurturing, and reporting

Set up and interpret analytics dashboards using GA4,Salesforce and PowerBI reporting while tracking key metrics and converting data into actionable insights to guide strategy

Create or manage landing pages, ad copy and other marketing assets in collaboration with our product marketing, content and design teams as needed

Contribute to broader marketing initiatives like campaign planning, budget forecasting, and channel experimentation

Stay current with platform updates (Google Ads, LinkedIn and GA4) and emerging automation opportunities to keep our tech stack efficient

Monitor, analyze, and report on key performance metrics (CPC, CPL, CAC, ROAS, pipeline contribution)

Collaborate with Sales, Content, Design, and Product Marketing to drive high-quality demand generation

Identify new growth opportunities and continuously improve our paid acquisition strategy

Requirements
4+ years of hands-on experience, with demonstrable success in demand generation, managing paid campaigns. Out of these, at least 2 years in B2B (ideally SaaS / Tech)

Strong proficiency with Google Ads and analytics tools (GA4 or similar)

Hands-on experience with setting up marketing automation platforms and comfort working with AI tools

Analytical mindset, you can extract insights from data and use them to make decisions

Ability to work independently and manage competing priorities

A builder mindset, which enables you to own the processes and act independently

Fluent English language skills

Nice-to-have
Experience with Braze or similar CRM platforms

Salesforce experience

German language skills

What we offer
In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from:
Work from abroad up to 30 calendar days a year

Hybrid work and flex-time

International team and social events

Subsidized urban mobility and access to fitness and wellness options

Free access to Langdock and all its amazing functionalities

Career & training opportunities

Attractive locations and modern offices

Mental health support with OpenUp

Some of the benefits listed here apply only to the German entity and to Junior-level roles or above.
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Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT CRM Data Analysis Digital Marketing Sales Writing Mid level

Likely questions

  1. Tell us about work you have done that is close to the B2B Performance Marketing Manager (m/f/d) role.
  2. How would you approach your first 30 days at Statista?
  3. Which of CRM, Data Analysis and Digital Marketing have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with CRM, Data Analysis and Digital Marketing.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the B2B Performance Marketing Manager (m/f/d) role because I can bring practical experience in CRM, Data Analysis and Digital Marketing, learn the team quickly, and contribute to the outcomes Statista needs from this hire.

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