About the role
Headquarters: Philadelphia, PA, USA
URL: https://logicstics.com
Remote | Full-Time
Logicstics is looking for an experienced Digital Marketing & Google Ads / AI Search Specialist to take ownership of our online lead generation strategy. We are an international moving and logistics company serving customers relocating throughout the world.
This is a hands-on position. We are looking for someone who can build, manage, analyze, and improve campaigns themselves, not simply coordinate with outside agencies.
What You'll Do
You will be responsible for increasing qualified leads while continuously improving our cost per acquisition and overall marketing ROI. Your responsibilities will include:
Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and remarketing
Conduct keyword research and continuously improve PPC campaign structure, targeting, bidding, ad copy, and landing pages
Monitor CPL, CPA, conversion rates, ROAS, impression share, search terms, and other performance metrics
Develop and execute our organic SEO strategy
Perform technical, on-page, local, and off-page SEO
Identify content and keyword opportunities based on search intent
Improve rankings for high-value international moving and logistics searches
Develop strategies for AI search visibility across ChatGPT, Google AI Overviews/Gemini, Perplexity, and other AI-powered search platforms
Improve how Logicstics and its content are discovered, cited, and recommended by AI search engines
Research emerging GEO/AEO/LLM optimization strategies and test what actually produces results
Create content strategies designed for both traditional search engines and AI search
Work with our developers to improve landing pages, conversion tracking, site structure, schema, page speed, and technical SEO
Build dashboards and reporting that clearly show leads, acquisition costs, conversion rates, and marketing ROI
Identify new digital channels and lead-generation opportunities
Use AI and automation tools to improve marketing research, content workflows, analysis, and campaign performance
What We're Looking For:
You should have proven hands-on experiece with:
Google Ads and PPC campaign management
Google Analytics 4
Google Search Console
Google Tag Manager
SEO tools such as Semrush, Ahrefs, or similar platforms
Technical and on-page SEO
Keyword research and competitor analysis
Conversion tracking and attribution
Landing page optimization and CRO
Lead-generation campaigns
AI tools used for marketing, research, analysis, and content creation
AI search optimization, GEO, AEO, or a strong understanding of how brands gain visibility in generative search
Experience marketing international moving, logistics, freight forwarding, transportation, relocation, or other high-value service businesses is a major advantage.
What Matters Most
We are not looking for someone who measures success by traffic, impressions, or the number of articles published. We care about qualified leads and profitable customer acquisition.
You should be comfortable looking at a campaign and answering questions such as: Which keywords are generating booked customers? What are we paying for those customers? Where are we wasting money? Which organic pages generate actual inquiries? Why are competitors appearing in AI search results when we aren't? What should we change this month to generate more business?
Requirements
3+ years of hands-on digital marketing experience
Demonstrable results managing Google Ads campaigns
Strong SEO knowledge
Strong analytical skills
Excellent written English
Experience working independently in a remote environment
Ability to manage projects and meet deadlines without constant supervision
Comfortable learning and testing emerging AI marketing technologies
How to Apply
Interested candidates should submit their resume and complete the required video interview as part of the application process.
We're interested in what you've accomplished, not simply the tools you've used. Candidates selected to move forward will be contacted to schedule a live interview with our team.
To apply: https://weworkremotely.com/remote-jobs/logicstics-digital-marketing-google-ads-ai-search-specialist