About the role
Full-time · Fully remote · Possible equity upside for strong performance
About us
We are Folqs, a fast-growing D2C supplement brand in the United States (colostrum + beef organs). We're scaling fast - paid media, advertorials, landing pages, full funnels - and have built everything in-house.
We're looking for someone to own our entire performance creative system - from research and messaging to creative production, testing, and scaling winners across Meta, Google, TikTok, and advertorial funnels.
You'll have significant ownership over our creative strategy and will work directly with the founders to shape the direction of our customer acquisition efforts.
This is not a branding, social media, or content marketing role. We're looking for someone who has built and scaled direct-response paid acquisition creatives for D2C/eCommerce brands and is obsessed with performance.
What you'll own
Creative strategy across all platforms: Meta, Google, advertorials, TikTok paid (Spark Ads + whitelisted creator content)
Full funnels: landing pages, advertorials, VSLs, email sequences
Research angles hooks: customer reviews, surveys, Reddit, competitor ad libraries
Creative briefs for editors, UGC creators, and designers
Scripting + copy oversight: you write or heavily edit scripts, headlines, and page copy
Daily performance reads on hook rate, ROAS, thumbstop rate, CTR, creative fatigue, and other key metrics - you decide what to kill, scale, and iterate
Production pipeline: sourcing UGC creators, managing editors, and ensuring a consistent pipeline of fresh creative assets ready for testing
Structured testing frameworks - one variable at a time
Success in this role is measured by improvements in ROAS, CPA, hook rate, CTR, creative win rate, and the speed and quality of creative testing and iteration.
You are
4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)
Must have hands-on paid media experience managing or directly working with campaigns spending at least $50K/month
Deep direct-response background - you understand customer psychology, hooks, messaging frameworks, and how to turn insights into high-converting creatives
Fluent in Meta and at least one of the following: Google, TikTok Paid, or advertorial syndication (Outbrain/Taboola); Must have hands-on paid media experience managing or directly working with campaigns spending at least $50K/month
You've owned a creative pipeline end-to-end - from research and strategy through production, launch, and performance analysis
Strong written English - you write or heavily edit creative briefs, scripts, headlines, and landing page copy
A hands-on operator. Not a deck-maker. Not a strategist who hands ideas off to someone else to execute.
You use AI daily to accelerate research, messaging, scripting, creative ideation, and operational workflows. AI fluency is non-negotiable.
Comfortable working closely with founders in a fast-paced environment and incorporating feedback quickly
Experience collaborating with video editors, designers, and UGC creators to bring winning concepts to life
Bonus: Experience with creative analytics and research tools such as Motion, Foreplay, Meta Ads Library, Triple Whale, Northbeam, or similar platforms
Bonus: Understanding of FTC compliance
Schedule
Fully remote
Minimum 6-hour overlap with US Eastern Time (10:00 AM–4:00 PM ET)
Originally posted on Himalayas