About the role
About Advision Development
We are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.
About the Role
Advision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. You’ll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.
This role combines on-page SEO acumen with content editorial skills—perfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.
______
Key Responsibilities
Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
Develop and execute innovative SEO content strategies for sports betting and online casino verticals
Write, edit, and optimize content for clarity, search intent, and accuracy
Build and manage content briefs, templates, and editorial guidelines that support SEO goals
Collaborate with internal writers and freelance contributors to ensure content quality and consistency
Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
Monitor and report on keyword rankings, organic traffic performance, and user engagement
Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends
______
Qualifications
4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles
Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
Comfortable working in WordPress or similar CMS environments
Understanding of link-building strategy and how content supports backlink acquisition
Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
Bonus: Knowledge and experience with online casino-related content.
Originally posted on Himalayas