About the role
Hi!
We are Boosta, a holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.
We are currently looking for an Email Marketing Manager to join our partner company, which creates personalized health and fitness products for users worldwide.
Your area of impact:
Audit existing flows (abandoned quiz / checkout, onboarding, upsell, retention, win-back) and implement changes that drive the biggest increase in purchases.
Maintain a backlog of hypotheses and A/B tests — from subject lines and offers to timing and flow logic — and take every test through to a clear conclusion.
Segment the audience by behavior, funnel stage, geography, and quiz responses, and personalize messaging based on user data.
Analyze the funnel (Delivered → Open → Click → Checkout → Purchase → Revenue), work with Product and Analytics to set up tracking and attribution, and regularly report on email’s contribution to business metrics.
Maintain domain reputation and list health: bounce, spam, and unsubscribe rates, as well as consent and compliance requirements across the Tier-1 markets.
Write email copy; design is handled by the UX team.
Propose how to grow the channel further and back your recommendations with data for the Chief Growth Officer.
You’re our perfect match if:
3+ years of commercial experience in Email / CRM / Lifecycle Marketing for subscription-based products (B2C or B2B).
Experience owning email channel performance end to end — from strategy to purchases, not just campaign execution.
A proven example of growing email-driven revenue or sales that you can break down into steps and numbers: what you changed, how you measured it, and what impact it had.
Hands-on experience independently setting up and launching lifecycle and trigger-based flows with measurable results.
Experience running A/B tests: how you formulate hypotheses, evaluate results, and decide what to scale.
Ability to work with core business metrics (Purchase CR, revenue per send, LTV, retention) and assess attribution and incrementality.
Strong understanding of email deliverability: domain reputation, authentication (SPF, DKIM, DMARC), IP/domain warming, and recovering inbox placement.
Hands-on experience with ESPs (Reteno, Braze, Customer.io, Klaviyo, or similar): segmentation, flows, and reporting.
Experience running email campaigns across Tier-1 markets and understanding consent requirements: GDPR / ePrivacy / CAN-SPAM / CASL.
English at B2+ level.
Nice to have:
Experience in Health & Fitness / Wellness.
Experience with Amplitude, Tableau, or other analytics / BI tools.
Our hiring flow:
Step 1: Pre-screen.
Step 2: Technical Interview.
Step 3: Final Interview.
Step 4: Job Offer.
What we offer:
Work from anywhere - we remote-first but not remote only. Our team works from 10+ countries around the world.
Fast learning as part of our DNA — regular workshops (from hard skills to practical life hacks), knowledge sharing with team leads and external experts, and a learning budget for courses and conferences.
Career boost — fast and transparent growth in role and responsibility.
Wellbeing — 2 additional days off per month for recovery, weekly meditation sessions, 16 days of vacation, and paid sick leave.
Referral program - recommend talented professionals to join our team and receive a bonus for successful hires.
Originally posted on Himalayas