About the role
Work Setup: Fully Remote
Work Schedule: Monday – Friday, Pacific Standard Time
Salary: $1,600
Employer: IT company located in Montana, USA
Overview
We are looking for a highly execution-focused Paid Media Manager to own and operate the company's lead generation campaigns across multiple ad platforms (Meta, Google, LinkedIn). This role is built around rapid campaign deployment, continuous testing, and performance-driven iteration.
You will be responsible for launching new campaigns on a monthly cadence tied to new lead magnets, optimizing performance quickly, and scaling or killing campaigns based on results.
This is not a traditional set it and optimize slowly ads role. We operate in fast cycles and expect quick turnaround, clear thinking, and proactive recommendations.
Key Responsibilities
Campaign Execution
Launch new paid campaigns within 3–5 business days of receiving assets
Build and manage campaigns across Meta, Google, and LinkedIn
Maintain a consistent campaign structure to support rapid repeat of successes and drops of failures
Rapid Testing & Optimization
Run structured tests on creative, copy, and audiences
Monitor performance daily and make adjustments quickly
Identify winning campaigns and scale them
Shut down underperforming campaigns efficiently
Remarketing & Funnel Management
Build and manage retargeting campaigns across platforms
Ensure users are brought back into the funnel for conversion
Optimize full-funnel performance (not just top-of-funnel clicks)
Strategic Input
Provide clear recommendations on:
Ad creative improvements
Messaging and hooks
Landing page or offer adjustments
Translate performance data into actionable insights
Reporting & Visibility
Maintain a centralized dashboard showing performance across all platforms
Provide simple, clear weekly performance updates
Ensure full transparency into campaign results and decisions
Required Experience
Proven experience managing paid campaigns for lead generation
Strong working knowledge of:
Meta Ads
Google Ads
LinkedIn Ads
Experience with retargeting and conversion-focused funnels
Ability to manage multiple campaigns simultaneously
Comfortable working in fast-paced, iterative environments
What We're Looking For
Fast executor — you can build and launch quickly without overcomplicating
Data-driven — you rely on performance, not opinions
Proactive — you don't wait to be told what to improve
Strategic thinker — you understand how ads connect to the offer and funnel
Comfortable with ambiguity and rapid change
Nice to Have
Experience with tools like Looker Studio or other reporting platforms
Familiarity with CRM-driven audiences and lead syncing
Experience working with monthly campaign cycles or growth marketing team
Originally posted on Himalayas