About the role

Who is Seyond?

Seyond™ is a global leader in high fidelity LiDAR solutions, powering the future of mobility across ADAS, ITS, Robotics, Stationary and Off-Road industries. Seyond delivers a dynamic portfolio of robust, high resolution LiDAR sensors, perception software, and the Seyond ITS Management Platform (SIMPL). Founded in Silicon Valley with a global footprint, Seyond is dedicated to the highest quality engineering and manufacturing, and unwavering commitment to our customers.

About Seyond ITS

Drawing on deep expertise in precision sensing and edge intelligence, Seyond offers a robust portfolio of LiDAR sensors, perception software, and transportation analytics solutions designed to improve roadway safety, traffic operations, and multimodal mobility.

This portfolio includes the SIMPL™ ITS Management Platform, Seyond’s LiDAR-based detection solution for smart intersections and highways. SIMPL operates as a distinct business unit with dedicated pricing and go-to-market authority across two verticals: urban intersection management and interurban highway, tunnel, and tolling detection.

Sales Director, ITS, Europe

Location: Remote, Europe

Team: Seyond ITS — SIMPL, our LiDAR-based smart intersection and highway detection platform

Employment type: Full-time

About Seyond SIMPL

SIMPL is scaling its international footprint across Europe, APAC, and emerging markets, and is building out dedicated regional sales leadership to match the growth already underway in the Americas.

The Role

We are looking for a Sales Director, ITS, Europe to build and lead SIMPL’s sales function across Europe — a role modeled on the regional sales leadership Seyond has already established in the Americas. You will sit above SIMPL’s country-level sales representatives across Europe, giving the region a single accountable sales leader for the first time.

This is a player-coach role. We need someone who has personally carried and exceeded a sales quota — not a candidate whose background is purely sales operations or account management — and who can also recruit, coach, and manage a small, distributed team of regional reps as the European organization scales.

What You'll Do

Build and lead SIMPL’s European sales organization, recruiting, onboarding, and coaching country and regional sales representatives.

Personally own and close strategic opportunities while the regional team is being built out, transitioning toward a team-quota model as the organization scales.

Develop and execute go-to-market strategy across both SIMPL verticals: urban intersection management and inter-urban highway/tunnel/tolling detection.

Manage and grow relationships with European distributors, system integrators, and OEM partners, alongside direct engagement with end-user agencies and pilot customers.

Own the European sales pipeline and forecast in HubSpot, maintaining accurate deal ownership, stage progression, and close-date discipline.

Represent SIMPL at European trade shows, industry events, and customer meetings.

Partner with SIMPL’s European engineering team on technical qualification and solution scoping for major opportunities.

Collaborate with the Head of Global ITS Business and BU leadership on regional pricing, deal structuring, and strategic account planning.

Establish clear rep-level KPIs that balance new-business generation with existing-account growth, supported by weekly activity tracking.

What We're Looking For

8+ years of B2B sales experience, ideally in ITS, smart infrastructure, industrial IoT/sensors, or another technical, tender-driven market.

A proven personal quota-carrying track record as an individual contributor — a genuine “hunter,” not primarily an account manager or sales-ops leader.

Experience building or leading a distributed regional sales team, ideally spanning multiple European countries.

Comfort managing both channel relationships (distributors, OEMs, system integrators) and direct end-user/agency sales cycles.

Experience navigating public-sector or government tender processes is a strong plus.

Fluent English required; German or another major European language is a plus.

Willingness to travel extensively across Europe.

Nice to Have

An existing network in European traffic management, tolling, or highway agencies.

Experience selling LiDAR, radar, or other sensor-based detection technologies.

Familiarity with HubSpot or a comparable CRM.

Compensation

Competitive base and incentive package, benchmarked to Director-level sales leadership roles in the European technology/industrial sector. Final compensation band to be confirmed following market benchmarking.     
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Likely questions

Tell us about work you have done that is close to the Sales Director, ITS, Europe role.
How would you approach your first 30 days at Seyond?
Which of CRM, Data Analysis and Operations have you used recently, and what did it help you achieve?
Describe a time you solved a problem without waiting to be told exactly what to do.
How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

A recent example that proves your experience with CRM, Data Analysis and Operations.
One short story with a problem, your action, and the result.
Two examples that show the strengths listed on your CV.
A clear reason why this role and company interest you.
Your availability, preferred work style, and salary expectations.

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What would success look like in the first 90 days?
What are the main problems this hire should help solve?
How does the team give feedback and measure good work?
What does a normal working week look like for this role?

Practice line

I am interested in the Sales Director, ITS, Europe role because I can bring practical experience in CRM, Data Analysis and Operations, learn the team quickly, and contribute to the outcomes Seyond needs from this hire.