About the role
Overview
The Product Marketing Manager (PMM) owns themarketing strategy and positioningfor a defined portfolio of EIM partner university and academic programs. This role is responsible for ensuring each program is clearly positioned, launch-ready, and supported throughout its lifecycle with consistent messaging, enablement, and performance insights.
Working closely with the Senior Director, Product Marketing, the Marketing Launch Manager, Operations, Admissions, and channel teams, the PMM serves as theproduct marketing subject matter expert, translating market and institutional inputs into actionable go-to-market plans and guidance for execution teams.
This role does not own channel execution, but ensures execution teams have the clarity, inputs, and direction needed to deliver effectively.
Responsibilities
Product Positioning & Strategy
Own product positioning, value propositions, and differentiation for assigned academic programs
Develop and maintain product messaging frameworks aligned to target audiences and enrollment goals
Ensure positioning reflects program strengths, institutional priorities, and market demand
Serve as the product marketing subject matter expert for assigned programs
Go-to-Market Planning & Launch Support
Partner with the Marketing Launch Manager to support go-to-market planning and launch readiness
Define product inputs required for launch, including messaging, audience definitions, and value narratives
Ensure products are launch-ready across messaging, enablement, and documentation
Support structured handoff of products from launch to ongoing marketing teams
Cross-Functional Collaboration
Partner closely with Operations, Academics, and Admissions to align product strategy with readiness and enrollment workflows
Collaborate with Channel (paid media, SEO, events, lifecycle) and Creative teams to ensure program clarity is reflected across channels
Act as a strategic bridge between program stakeholders and marketing execution teams
Enablement & Documentation
Develop program briefs, messaging guides, FAQs, and enablement materials for internal teams
Support admissions and partner-facing teams with clear program context and updates
Ensure documentation is current, accessible, and scalable
Performance & Insights
Monitor program-level performance in partnership with Analytics and Admissions
Interpret performance data and market feedback to inform program optimizations
Identify risks, gaps, and opportunities across the program lifecycle
Share insights and recommendations with product marketing leadership
Continuous Improvement
Support refinement of product marketing processes, templates, and best practices
Contribute to improving consistency and scalability across the product portfolio
Participate in retrospectives to improve future launches and lifecycle performance
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
5+ years of experience in product marketing, program marketing, or strategic marketing roles
Experience supporting go-to-market strategy and product launches
Strong ability to translate complex offerings into clear, compelling positioning
Excellent written and verbal communication skills
Strong cross-functional collaboration and stakeholder management skills
Data-informed decision maker with experience leveraging performance insights
Comfort operating in a matrixed, fast-paced environment
Experience in higher education, healthcare education, or regulated environments preferred
About
Confluent Health, LLC and its affiliates are equal opportunity employers committed to building a diverse and inclusive workforce. We do not discriminate based on race, color, religion, sex, sexual orientation, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, national origin, marital status, age, disability, veteran status, or other applicable legally protected characteristics. If you need assistance or would like to request an accommodation due to a disability, please contact us at .
Originally posted on Himalayas