About the role
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Job Responsibilities
Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp.
Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies.
Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.
Define quarterly OKRs and retention roadmaps, identifying and prioritizing the initiatives with the greatest business impact.
Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions.
Lead experimentation and optimization, using customer behavior, testing, and competitor insights to continuously improve retention performance.
Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery.
Requirements
7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments.
5+ years in leadership roles, with experience leading cross-functional teams across Marketing, Creative, Data, and Technology.
Deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement, with a strong understanding of what drives repeat purchases and loyalty.
Strong analytical mindset, using customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC.
Proven ability to turn strategy into execution, managing multiple priorities, roadmaps, and experiments in fast-moving environments.
Hands-on, curious, and test-driven, with a strong interest in using AI and emerging technologies to improve retention.
Bachelor’s degree in Business, Engineering, Marketing, Analytics, or a related field.
Advanced English is required; Spanish, SQL, Data Science, analytics tools, or experience working closely with Engineering are strong pluses.
Originally posted on Himalayas