About the role
Job Title: Demand Generation Lead
Location: Remote (EST Time Zone)
Salary Range: up to 3500 USD + performance bonus
Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST)
NOTE: INDEPENDENT CONTRACTOR POSITION
Company Overview:Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.
Position Overview:
We are looking for a Demand Generation Lead with strong B2B marketing and pipeline-building expertise to drive revenue growth. The ideal candidate has a data-driven mindset, deep experience with PPC advertising, and a passion for AI tools that enhance marketing performance.
Key Responsibilities:
Develop and execute demand generation strategies to build a pipeline for enterprise B2B SaaS, AI, or services companies.
Manage and optimize paid media campaigns across Google Ads, LinkedIn, Meta, and other major PPC platforms.
Leverage HubSpot (experience preferred) and other marketing automation tools to nurture and convert leads.
Track and report data and insights across key platforms, including HubSpot, Salesforce, and Google Analytics.
Experiment with AI tools to enhance campaign performance and streamline marketing efforts.
Identify and use intent data to target high-value prospects and improve conversion rates.
Collaborate with sales and marketing teams to align demand generation efforts with business objectives.
Qualifications:
3+ years of experience in B2B demand generation (5+ years preferred).
Proven experience managing PPC campaigns across Google Ads, LinkedIn, and Meta.
Strong analytical skills with expertise in marketing attribution, tracking, and reporting.
Hands-on experience with HubSpot (major plus) and familiarity with Salesforce and Google Analytics.
Ability to build and optimize marketing pipelines for enterprise B2B SaaS, AI, or service-based businesses.
Excellent communication skills, with the ability to present insights clearly to stakeholders.
Nice-to-Have Skills:
5+ years of experience in demand generation.
Hands-on experience using intent data to improve targeting and conversions.
Enjoys experimenting with AI tools to enhance marketing effectiveness.
Agency or freelance experience in demand generation.
Passion for AI tools and marketing automation--someone who enjoys testing and iterating on new tech.
Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and an introductory video in English format.
Originally posted on Himalayas