About the role
Job Responsibilities:
Develop and implement SEO strategies to grow our client's market through content and techniques that increase traffic and engagement.
Implement, evaluate, and report on offsite SEO, specifically for Baidu and Google.
Implement, evaluate, and report on onsite SEO.
Conduct keyword research and competitive analysis to identify opportunities for growth.
Monitor and report on SEO performance metrics and KPIs.
Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.
Job Requirements:
Strong understanding and passion for SEO.
Must be proficient in Mandarin.
In-depth knowledge of Baidu and the Chinese market.
Extensive knowledge of China SEO, especially Baidu.
Proficiency in AI tools and their application towards SEO.
Good marketing sense in terms of new trends and topics for content generation and keyword strategy.
Extensive experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz.
Minimum of 3-5 years of experience in SEO.
Strong analytical skills to understand ranking algorithms and interpret data.
Excellent communication and team management skills.
Ability to work in a fast-paced and dynamic environment.
Basic understanding of China SEO requirements in terms of IT infrastructure.
Originally posted on Himalayas