Instructure

Senior Account Executive - Canvas - K12

USA, United States full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

Instructure is seeking an experienced Senior Account Executive to join our growing K-12 sales team. You’ll play a key role in expanding the reach of our learning solutions—including Canvas, MasteryConnect, and LearnPlatform—across your assigned territory, helping districts modernize and simplify their approach to education.

What you’ll do

Drive new business growth by selling the Instructure suite (Canvas, MasteryConnect, LearnPlatform, and related services) in your territory

Hunt for new logo business while upselling and cross-selling to existing accounts

Share insights to help prospective clients accurately evaluate solutions and choose what best fits their needs

Prepare and tailor messaging and presentations for prospective clients

Guide prospects through the purchasing process to successful, timely closure

Accurately forecast your quarterly and annual sales performance

Develop targeted sales strategies to build and nurture a robust client pipeline

Build and maintain relationships with key stakeholders throughout school districts

Consistently achieve or exceed sales quotas within established timelines

Partner closely with Regional Directors and clients in the field to gain referrals and expand market presence

Log detailed, accurate account information in Salesforce CRM in a timely manner

What we’re looking for

5+ years of proven sales experience, ideally within EdTech or SaaS solution sales

Experience with enterprise-level software sales and services

Understanding of educational pedagogy and the dynamics of selling a learning management system (LMS) preferred

Demonstrated ability to sell at all levels, including C-suite and executive leadership

Outstanding strategic and consultative sales skills

Ability to conduct thorough needs analyses and develop tailored proposals

Willingness to travel up to 50%

If you are driven by helping educators transform how learning happens, and you thrive in a dynamic, high-growth environment, we want to meet you. Join us in shaping the future of education at Instructure.

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

Comprehensive wellness programs and mental health support

Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

The technology and tools you need to do your best work

Motivosity employee recognition program

A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.

Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT CRM Remote Collaboration Sales Senior Account Mid level

Likely questions

  1. Tell us about work you have done that is close to the Senior Account Executive - Canvas - K12 role.
  2. How would you approach your first 30 days at Instructure?
  3. Which of CRM, Remote Collaboration and Sales have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with CRM, Remote Collaboration and Sales.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Senior Account Executive - Canvas - K12 role because I can bring practical experience in CRM, Remote Collaboration and Sales, learn the team quickly, and contribute to the outcomes Instructure needs from this hire.

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