bunch

Marketing Lead (f/m/d)

Berlin, Germany full-time Mid Salary not listed
full-time Mid level Technology & IT Curated
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About the role

bunch is building the backbone of private markets. We are enabling next-gen fund operations with one integrated system that combines secure data infrastructure, AI-powered workflows and expert fund services. If you value ownership, growth through real responsibility, and working with a thoughtful, ambitious team, this role might be for you.

Your Role
As Marketing Lead, you turn marketing into a reliable source of qualified pipeline across the UK, Luxembourg and Germany. You report to the Co-Founder and own the marketing plan, budget and team.
Our buyers are GPs, CFOs, COOs and fund operations teams at VC and PE managers. Trust in this market comes from expertise, references and the institutions they already rely on, and almost nobody speaks to the CFO and operations team directly. We will. The founders set the company narrative; you build the engine that carries it to market.

Top priorities

Own marketing’s pipeline contribution
Set marketing’s pipeline target by market with the CEO and own the result: qualified pipeline in euros across the UK, Luxembourg and Germany.

Define and run the marketing plan and budget for each market, and decide which programmes to scale and which to stop.

Grow our presence beyond our current client base and build our position with larger fund managers.

Build the engine across three vectors
Content and credibility: a weekly publishing cadence built on what our fund specialists, founders and clients know (operational deep dives, migration and capital-call guides, case studies with named clients), co-publications and webinars with the institutions and voices our buyers trust, and the data and insights lane: bunch as the source the market and journalists call about European private markets operations. You orchestrate; you run the writer.

Field: an events programme you produce in-house for fund CFOs and COOs, who rarely attend the investor events, built as a ladder: a 10-person series per market, seller-owned events, partner events with law firms, auditors and banks, and from there larger flagship formats, eventually a bunch conference.

Growth and online: with our Growth Marketing Manager and our sales ops and data team, the digital channels, pooled audiences and the HubSpot attribution and MQL→SQL layer that turn attention into qualified pipeline.

Own positioning and product marketing, with Product
Positioning and messaging by tier, release go-to-market, and sales enablement (one-pagers, battlecards, demo narratives). Product owns the roadmap and release notes; you own how the market hears about them.

Become an expert in our product: sit with client onboarding and the fund specialists until you can demo and explain the platform yourself.

Work hand in hand with sales
Run the marketing surround on named target accounts in HubSpot and hand engagement signals on to the sales team, so their next touch lands warm. Sellers own their accounts; marketing never emails a prospect one-to-one.

Bring market insight back to the commercial team: what our buyers read, discuss and care about, in a weekly market brief you own.

Build the function
Set up the marketing scoreboard (attribution, shared definitions of MQL, SQL and sourced vs influenced pipeline, reporting) with our sales ops and data team.

Lead and grow the team: a Growth Marketing Manager today, a writer on retainer, an events coordinator as the series scales; manage agencies and freelancers.

About you
5+ years in total, including 2+ in growth or marketing at a B2B scale-up selling to expert or regulated buyers (fintech, financial services, legal, insurance). You have built a marketing function or content programme from near zero: hired for it, set its budget, chose its agencies, and it kept running when you stepped back. Consulting or GTM-practice years count; private markets experience puts you at the top of our list.

You have built or run attribution and steer on pipeline in euros, not MQL counts, with a number you moved to show for it. Hands-on in HubSpot, and you build your own workflows and agents (automations, LLM pipelines for content and signals), not just prompts.

Player-coach. You ship before you delegate, turn subject-matter experts into a publishing engine, and learn a market by sitting in its sales calls and reading what its buyers read.

Fewer things, done brilliantly. You cut what you can't measure, automate prep but never relationship touches, and know that sellers own their accounts.

Full professional English; German is a plus. Comfortable spending regular time in the UK, Luxembourg and Germany.

Workplace & Benefits
Customizable benefits package (wellbeing, sport, mobility, food and more)

28 days of vacation, plus 2 company days and local public holidays

Hybrid setup (3 days/week in office)

Up to 6 remote calendar weeks a year

A great tech and work setup

Work with a diverse team of 120+ bunchies from 40+ countries, with leaders who are best-in-class in their domains

Hiring process
People Team Interview (30 min) — Meet us and check initial fit.

Founder’s Interview (60 min) — Role deep dive, sales leadership and commercial scope.

Case Study (60 min).

Final Round (3 × 45 min) — Meet our leadership team.

In-person Meet & Greet with team members. Duration to be confirmed.

About bunch
bunch is building the operating infrastructure for the next generation of private markets. We combine AI-powered automation with deep regulatory expertise to replace fragmented spreadsheets and manual processes with one integrated platform across the fund lifecycle, purpose-built for private markets heading toward $32 trillion in Assets Under Management.
We've 4x our ARR in 2025, crossed 150 fund managers and 12,000 LPs on the platform, and just closed our $35M Series B in May 2026. We're looking for ambitious people who want real ownership of hard problems, and who care about building infrastructure that actually matters to the people using it.

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At bunch, we're committed to an inclusive environment where diversity is valued and celebrated. We provide equal opportunities to all qualified applicants.
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Interview prep

Walk in with sharper answers.

Use this as a quick practice sheet before you speak with the employer.

Mid
Technology & IT CRM Data Analysis MySQL Operations Remote Collaboration Mid level

Likely questions

  1. Tell us about work you have done that is close to the Marketing Lead (f/m/d) role.
  2. How would you approach your first 30 days at bunch?
  3. Which of CRM, Data Analysis and MySQL have you used recently, and what did it help you achieve?
  4. Describe a time you solved a problem without waiting to be told exactly what to do.
  5. How do you handle busy days, changing priorities, or pressure at work?

Prepare before the call

  • A recent example that proves your experience with CRM, Data Analysis and MySQL.
  • One short story with a problem, your action, and the result.
  • Two examples that show the strengths listed on your CV.
  • A clear reason why this role and company interest you.
  • Your availability, preferred work style, and salary expectations.

Ask them

  • What would success look like in the first 90 days?
  • What are the main problems this hire should help solve?
  • How does the team give feedback and measure good work?
  • What does a normal working week look like for this role?
Practice line

I am interested in the Marketing Lead (f/m/d) role because I can bring practical experience in CRM, Data Analysis and MySQL, learn the team quickly, and contribute to the outcomes bunch needs from this hire.

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