About the role
Key Responsibilities
Research topics, keywords, industry trends, and audience interests to guide content development.
Write engaging, well-structured, and SEO-friendly content for websites, blogs, and digital marketing platforms.
Conduct keyword research and incorporate relevant keywords naturally into content.
Optimise website pages and blog posts using SEO best practices, including titles, meta descriptions, headings, internal links, and image alt text.
Write compelling marketing copy, social media captions, promotional content, and calls to action.
Assist with content planning, editorial calendars, and marketing campaigns.
Conduct competitor research to identify content gaps and opportunities to improve search visibility.
Review, proofread, and edit content to ensure accuracy, readability, consistency, and alignment with brand guidelines.
Upload and organise content drafts in Notion for client review and approval.
Make revisions based on feedback and ensure deliverables meet agreed deadlines.
Monitor content performance and assist with identifying opportunities to improve organic traffic, engagement, and search rankings.
Requirements
Excellent written English, grammar, and communication skills.
Experience in content writing, copywriting, or digital marketing.
Understanding of SEO principles, keyword research, and on-page optimisation.
Strong research, editing, proofreading, and analytical skills.
Ability to create content that balances search intent, readability, and brand voice.
Strong attention to detail and organisational skills.
Ability to work independently, manage multiple tasks, and meet deadlines.
Willingness to learn, take initiative, and incorporate feedback.
Preferred Skills
Experience writing SEO blog posts, website copy, articles, and landing pages.
Familiarity with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or Semrush.
Understanding of search intent, keyword mapping, internal linking, and content optimisation.
Familiarity with WordPress or other content management systems.
Experience with content calendars, competitor analysis, and content performance reporting.
Familiarity with Canva, Notion, and other content or project management tools.
Basic understanding of email marketing and social media content strategy.
Originally posted on Himalayas