About the role
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The Amazon Catalog, Digital Merchandising & Sales Analyst supports the day-to-day management and growth of the company's Amazon business. This role combines Amazon catalog management, forecast management, digital merchandising, sales analytics, operational support and account management.
The individual will be responsible for maintaining best-in-class product detail pages, troubleshooting catalog and availability issues, analyzing sales and profitability trends, supporting forecasting and inventory management, and identifying opportunities to improve Amazon sales, conversion and overall account performance.
This is an ideal role for someone with 1–3 years of Amazon, eCommerce, digital merchandising, sales analytics or CPG experience who is highly analytical, detail-oriented and interested in developing broader Amazon account-management expertise.
Responsibilities:
Amazon Catalog, Forecast & Digital Shelf Management
Own day-to-day maintenance and accuracy of the company's Amazon product catalog, including new item setup, item additions, discontinuations, transitions, variations and catalog corrections.
Responsible for forecast management and accuracy
Manage product detail page content including titles, bullets, descriptions, images, videos, A+ Content and other digital assets.
Regularly audit Amazon detail pages for content accuracy, item availability, discoverability, conversion opportunities and brand consistency.
Identify and resolve catalog issues including incorrect product information, suppressed listings, broken variations, duplicate ASINs, UPC/GTIN conflicts, contribution conflicts and other detail-page errors.
Use Amazon bulk-upload tools and flat files to execute catalog changes efficiently when appropriate.
Open, track and escalate cases with Amazon support teams until issues are resolved.
Coordinate with internal Brand Marketing, Supply Chain, Logistics, Customer Service and other teams to ensure accurate setup and availability of new and existing items.
Ensure assets are delivered with sufficient lead time to support new item launches, promotions and media campaigns.
Work with content and syndication partners/agencies when needed to create, optimize and publish Amazon content.
Amazon Sales & Business Analysis
Pull and analyze Amazon reporting to understand sales, shipments, POS/consumer demand, traffic, conversion, inventory, availability and item-level performance.
Develop recurring weekly and monthly Amazon performance reporting and identify key drivers behind gains and declines.
Analyze performance by ASIN, brand, category and time period to identify opportunities and potential risks.
Monitor out-of-stocks, lost buy box where applicable, availability issues and other barriers to sales.
Assist with demand planning and forecasting by communicating Amazon trends, promotional activity and emerging business risks.
Identify underperforming or high-potential ASINs and recommend actions to improve sales.
Support analysis of Amazon promotions, deal events, merchandising activity and media programs.
Assist the Amazon team with annual planning, monthly business reviews, quarterly business reviews and customer presentations.
Develop a strong understanding of Amazon's business model and how sales, traffic, conversion, price, availability, content, media and profitability work together to drive account performance.
Amazon Account & Operational Management
Become a key day-to-day user of Amazon Vendor Central, Brand Registry and, where applicable, Seller Central.
Partner with the Amazon sales lead/manager on the execution of account plans designed to achieve revenue, profitability and market-share objectives.
Monitor account activity and proactively identify issues requiring internal or Amazon follow-up.
Support item setup, cost changes, promotional submissions and other Amazon account-management processes.
Coordinate with Supply Chain and Logistics on inventory availability, purchase-order or fulfillment issues, forecasting and new-item readiness.
Maintain clear trackers for open Amazon issues, responsibilities, actions and resolution dates.
Assist with monthly and quarterly Amazon business reviews and joint planning activities.
Build productive working relationships with relevant Amazon contacts and internal cross-functional partners.
Digital Marketing & Retail Media Support
Partner with the Amazon Sales/Marketing lead and Amazon media partners to execute Amazon marketing programs.
Support Amazon trade promotions and merchandising initiatives.
Coordinate product, content and inventory readiness before major Amazon promotional or media events.
Help identify opportunities where content/merchandising or promotional activity could improve Amazon performance.
Insights & Opportunity Identification
Monitor Amazon category, competitive and search trends and communicate relevant findings to the broader team.
Identify opportunities to improve product discoverability, content quality and conversion.
Translate Amazon data into clear business insights and recommended actions, rather than simply reporting numbers.
Proactively identify opportunities to grow the Amazon business and improve operating efficiency.
Experience, Skills, Education:
Bachelor's degree required in Analytics, Business, Marketing, or a related field.
1–3 years of professional experience in eCommerce, Amazon, digital merchandising, sales analytics, CPG or a related field within a CPG environment is required.
Some hands-on experience with Amazon Vendor Central, Seller Central, or other major retailer eCommerce platforms required.
Strong analytical skills and demonstrated ability to turn data into actionable insights.
Strong working knowledge of Excel, including PivotTables, lookups and manipulating large data sets.
Strong attention to detail and commitment to data and content accuracy.
Ability to manage numerous ASINs, projects, deadlines and open issues simultaneously.
Strong written, verbal and presentation skills.
Ability to collaborate effectively across Sales, Marketing, Supply Chain, Logistics and agency partners.
Resourceful, curious and comfortable troubleshooting problems that do not have an obvious solution.
Ability to work independently and take ownership of issues through resolution.
Comfortable working in a fast-paced environment with changing priorities and some ambiguity.
Experience with Amazon catalog management, new-item setup or digital shelf management, preferred.
Familiarity with ASINs, UPC/GTINs, parent/child variations, flat files, A+ Content, Brand Registry and Amazon support cases.
Experience analyzing Amazon sales, inventory, traffic and conversion data.
Familiarity with syndicated/digital shelf platforms or content-management tools.
Compensation:
Hiring Pay Range:
$61,128.00 - $81,504.00
Final base pay will be determined based on factors including, but not limited to; role responsibilities, experience, skills, education, geographic location, and/or internal pay equity.
Benefits:
We offer a variety of benefits that include comprehensive, affordable health and wellness coverage for you and your family.
Paid time off (holidays, vacation and sick days)
Medical, prescription drugs, dental and vision coverage
Life, disability and AD&D insurance
401(k) plan
Flexible spending accounts
Tuition reimbursement program
Employee assistance programs
Telemedicine
Work-life balance
Employee discounts
Wellness program
Paid parental leave
Benefits may vary by location and position.
Equal Employment Opportunity
B&G Foods is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state or local law. Applicants who require a reasonable accommodation to participate in the application or interview process should contact Human Resources. For more information on your federal rights, please review the EEOC’s Know Your Rights: Workplace Discrimination Is Illegal poster at
Originally posted on Himalayas
